Seth Matlins |Why is Marketing in a Perpetual State of Chaos?

Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network

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Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies."

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