Scott Griffiths | Primer on the Marketing CFO - Why it Might Be

Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential

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Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers.

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