Unlocking Success with Real Estate Mastery with Mike Collier In the latest episode of our podcast, Mike Collier, a seasoned real estate professional and a prominent figure within the EXP Realty ecosystem. Mike has had a fascinating career journey—from working as a Disney ambassador to becoming a two-time ICON agent at EXP Realty. In this episode, Mike shares valuable insights on his experiences, the power of adaptability in business, and why strategic planning is the key to success. Whether you’re a new real estate agent or a seasoned professional looking to sharpen your skills, Mike’s story will leave you inspired and ready to take action. Read on to explore the highlights of this insightful conversation, learn some of Mike’s proven strategies, and discover how you can implement these tips to elevate your real estate business. From Disney to Real Estate: Mike’s Inspiring Career Path Mike Collier’s story begins in Atlanta, Georgia, but his journey to success took him to Orlando, Florida, where he started working with Disney. What started as a six-month internship in 2004 turned into a rewarding 12-year career. Mike excelled in various management roles and was eventually chosen as one of only two Walt Disney World ambassadors out of 65,000 cast members. This role allowed him to gain invaluable experience in public speaking, managing large-scale projects, and understanding the intricate workings of a multinational company. While Mike found success at Disney, he always had an entrepreneurial spirit. In 2016, he left his corporate job to pursue real estate investing, a decision that marked the beginning of a new chapter in his career. However, like many entrepreneurs, Mike faced several challenges along the way. One of the most significant obstacles was a business deal gone wrong, where he lost $125,000 to a dishonest partner. At that point, Mike found himself at a crossroads: would he return to the stability of a 9-to-5 job, or would he push forward and build the entrepreneurial life he had envisioned? How Open Houses Helped Build Momentum One of the key strategies that helped Mike rebuild his business was leveraging open houses. In the podcast, he emphasizes that open houses are one of the most effective, cost-efficient ways to generate hot leads in real estate. However, Mike didn’t just hold traditional open houses—he treated each one as an event. Mike believes that many agents overlook the potential of open houses because they don’t fully utilize their power. Instead of only focusing on the day of the event, Mike explains that success comes from treating open houses as part of an overall marketing strategy. He recommends promoting the event days in advance through social media and personal outreach to the surrounding neighborhood. Mike also offers practical tips on how to maximize open house results: Use Social Media Effectively: Create buzz around the open house by posting engaging content in the days leading up to the event. Door Knocking: Mike knocks on the doors of surrounding homes to invite neighbors and generate interest. Treat It Like an Event: View each open house as more than just a showing—it’s an opportunity to connect with potential buyers and build relationships. Through consistency and intentionality, Mike was able to generate significant leads, even during tough market conditions. His efforts paid off—within a year of focusing on open houses, he was able to make over $200,000 and avoid bankruptcy. Why Sunday Planning is the Game-Changer You Need Another key takeaway from Mike’s success story is his emphasis on the importance of Sunday planning. While many people view Monday as the start of the workweek, Mike believes that planning your week on Sunday gives you a significant advantage. He describes Sunday as a day for reflection, rejuvenation, and strategic planning. In the podcast, Mike and John discuss how Sunday planning allows you to approach Monday with a cl