Elevating Your Social Media Game: Strategy, Engagement, and Results with Spencer In this episode, John Kitchens is joined by Spencer, an experienced real estate agent and social media strategist, who dives into how agents can leverage social media to generate meaningful business results. Spencer originally presented this strategy at the Kitchen Table Mastermind event in Pittsburgh, where his insights gained significant attention for their practicality and impact. This episode breaks down Spencer’s process, explores the power of consistent social media use, and shares actionable tips for agents looking to master this essential marketing channel. Key Themes Covered in this Episode: The Current State of Social Media in Real Estate: Spencer shares his observations on how the real estate landscape has shifted. While traditional methods like cold calling, door-knocking, and hosting open houses still work, agents who incorporate social media consistently are seeing some of the strongest momentum in the industry. He refers to Alex Hormozi’s “Core Four,” where social media plays a critical role in building brand awareness and generating leads. Social media is no longer a luxury; it’s a necessity. Agents who embrace this shift, develop a strategy, and stay consistent will see real results. Spencer emphasizes that building a robust online presence isn’t about chasing vanity metrics but focusing on intentional connections that translate into business. Old School vs. New School: The discussion highlights the evolution of the real estate business. While traditional approaches have their place, the power of social media cannot be overlooked. Spencer explains how it’s easy for agents to default to “old school” tactics because they feel safe and familiar, but the shift to digital engagement is transforming how buyers and sellers make decisions. This doesn’t mean abandoning tried-and-true methods—it means enhancing them. Social media is where the eyeballs are, and agents must be where their audience is spending their time. The goal isn’t just visibility but creating a deeper level of engagement and familiarity. A Framework for Social Media Success: Spencer outlines a practical framework for agents to build a sustainable social media presence. The key to his strategy is maintaining a content plan based on the acronym FILM: Family: Share authentic, personal moments that let people see the human side of your business. Inspiration: Use motivational quotes or stories that resonate with your audience. Lifestyle: Highlight your hobbies and interests to attract people who share similar passions. Memes: Incorporate humor and relatable content to show personality and connect on a lighter level. Each content type serves as a unique way to connect with potential clients, making your profile more than just a sales pitch. Instead, it becomes a place where people feel connected to who you are, not just what you sell. Time Management and Intentional Use: One of the biggest challenges Spencer sees is agents spending time passively on social media. He stresses that a successful social media strategy requires intentional time management. Instead of “doom scrolling,” agents should focus on specific engagement strategies, broken into four 15-minute segments: Geo-Tagging: Find posts and users in your target local area and engage with them. Local Business Interaction: Connect with local business pages and their followers. Story Interaction: Like and comment on story posts to re-engage with your followers. Feed Engagement: Comment thoughtfully on posts in your feed to build relationships. This structure maximizes an hour of time and ensures that your social media activities are strategically aligned with your business goals. Getting Hyper-Local with Your Strategy: Spencer emphasizes the importance of going “hyper-local” in your social media efforts. It’s not just about gaining fol