Coachella: A Desert Odyssey Through Music, Fashion, and Cultural Impact Coachella Valley Music and Arts Festival, nestled in the sun-drenched Indio, California, isn't just a music festival; it's a cultural phenomenon. Since its humble beginnings in 1999, it has evolved into a global brand synonymous with musical discovery, fashion flamboyance, and Instagram-worthy moments. Buckle up for a ride through Coachella's highs, lows, and transformative journey: Early Days (1999-2001):Founded by Paul Tollett and Rick Van Santen, Coachella initially aimed to be a one-off...