Adversaries Into Allies - Win People Over Without Manipulation or Coercion with Bob Burg. This podcast will give you a fresh look into how we can influence others while maintaining our integrity and character.Some of you probably recognize Burg as the co-author of The Go-Giver, but this one is all his and according to the Bob, his finest work - the book he was meant to write.  Enjoy this podcast with Bob Burg. You can reach Bob at https://burg.com/