This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting. At the end of the episode, I dive into my thoughts on two pop culture topics, which are below: * The “The Secret Lives of Mormon Wives” on Hulu * The VMA’s: Katy Perry, Sabrina Carpenter, Chappell Roan + Addison Rae Only paying members of the official Substack can listen to this portion of the podcast. Subscribe to the #AOTC Substack to listen to the pop culture portion of this podcast episode: coocmocoe.substack.com/podcast Additional Source: “The allure of companies like Lularoe for LDS women” by Washington Post Do you want me to do a deep dive into “Steal Like an Artist” from Austin Kleon for an upcoming episode? Vote here: cocomocoe.substack.com AMAZON BOOK RECS: * “Steal like an Artist” Austin Kleon (9.69 for paperback) * “Big Magic” Elizabeth Gilbert (11.89 for paperback) * “The Creative Act” Rick Rubin (19.25 for hardcover) * “Swipe Up For More!” by Stephanie McNeal (23.29 for hardcover) Thank you for using my Amazon associate links above as I get a percentage of the sale “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey. Thank you for reviewing the podcast on Spotify and Apple Podcasts - love you, coconuts. Follow Coco Mocoe on TikTok, Instagram and YouTube! * IG: @cocomocoe * TT: @cocomocoe * YT: coco mocoe Email: [email protected] Subscribe to the official Substack if you want to listen to the extended episode every week: cocomocoe.substack.com