Episodes
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In todayâs episode of the âAhead of the Curve with Coco Mocoeâ podcast, we will be talking about how to start a podcast in 2025. And more specifically, why you should be uploading your long-form videos to Spotify as they aim to compete with YouTube...
Published 11/18/24
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As someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.
Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trumpâs three elections, he...
Published 11/12/24
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In todayâs episode of âAhead of the Curve with Coco Mocoeâ, we will be talking about the âHalloween Costume Theoryâ in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing...
Published 11/04/24
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Todayâs episode of âAhead of the Curve with Coco Mocoeâ is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of âsocial proofâ. But what is it and how did Addison Rae, specifically, use the concept of âsocial proofâ to break out of the social media algorithms and become the next music industry darling and collaborate with...
Published 10/28/24
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In todayâs episode of âAhead of the Curve with Coco Mocoeâ, we will be discussing the 2024 Victoriaâs Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis?
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Published 10/21/24
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
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Did you know that âThe Beatlesâ started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the noise of their competition.
In this episode of âAhead of the Curve with Coco Mocoeâ, I will be...
Published 10/14/24
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In todayâs episode of âAhead of the Curve with Coco Mocoeâ, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you.
At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:
* The âJoker 2â Movie: Reaction
* âLove is Blindâ on...
Published 10/07/24
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Sorry the audio is a little odd on this one! Going to change my mic settings for next time â¤ď¸
In todayâs episode of âAhead of the Curve with Coco Mocoeâ. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has made $10,000, as of today, I am going to be breaking down my thoughts on the rise of...
Published 09/30/24
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Todayâs episode of âAhead of the Curveâ is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius.
Pluto went back into Capricorn in September of this year and will remain there until November...
Published 09/23/24
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In todayâs episode of âAhead of the Curve with Coco Mocoeâ, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you donât mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting.
At the end of...
Published 09/16/24
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Did you know Emma Chamberlain didnât post her first video on YouTube until 10-years after itâs inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said.
Todayâs episode of âAhead of the Curve with Coco Mocoeâ is advice to anyone who wants to...
Published 09/09/24
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SPOILERS AHEAD!
In todayâs episode of âAhead of the Curve with Coco Mocoeâ podcast, we are diving into the Netflix documentary about the girl group KATSEYE called âPop Star Academyâ + the psychological thriller âBlink Twiceâ featuring Channing Tatum.
If you loved âAmericaâs Sweetheartsâ documentary about the Dallas Cowboys Cheerleaders then you will love âPop Star Academyâ. And if you loved âSaltburnâ or...
Published 09/02/24
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Hi, coconuts! Todayâs episode of âAhead of the Curve with Coco Mocoeâ is all about what I like to call âThe Paradox of Choiceâ. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.
This episode was inspired by the marketing podcast, âNudgeâ, and their episode titiled: âWhy too much choice is a bad thingâ. Listen to that...
Published 08/26/24
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Welcome to todayâs episode of âAhead of the Curve with Coco Mocoeâ! We will be diving into the hot mess that was the âLove Island USAâ Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.
For paid subscribers, we will be discussing more thoughts on the Blake Lively âIt Ends With Usâ marketing fiasco which only got worse since my last podcast about the...
Published 08/20/24
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In todayâs episode of âAhead of the Curve with Coco Mocoeâ, we will be discussing two great examples of why I always say, âall press is NOT good pressâ. One of the biggest stories in pop culture right now is about the premiere of âIt Ends With Usâ. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to...
Published 08/13/24
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
Did you know that season 6 of âLove Island USAâ had almost the same amount of minutes streamed as MAXâs âHouse of the Dragonsâ Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership?
We talk about that in todayâs episode of âAhead of the Curve with Coco Mocoeâ. What was the tipping point that made a dying show peak to the number 1 spot in itâs sixth,...
Published 08/05/24
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In todayâs episode of âAhead of the Curve w Coco Mocoeâ, we will be talking about what comes next for Alex Cooper and âCall Her Daddyâ as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the âUnwell Networkâ and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a âmini Barstool Sportsâ. Is Alex...
Published 07/29/24
This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com
In todayâs episode of âAhead of the Curve with Coco Mocoeâ, we will be talking about the rise of âCall Her Daddyâ and itâs host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify â shortly falling the highly-covered "Call Her Daddyâ break up with her ex co-host, Sofia Franklyn.
As her 3-year contract with Spotify nears a close, rumor has it she is...
Published 07/22/24
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Today we are joined by Kyle Fitzpatrick from The Trend Reportâ˘! Subscribe to his Substack to be notified of our conversation about Gen Alpha and our predictions for how they will differentiate from Gen-Z online.
In this episode of...
Published 07/15/24
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Did you know that on TikTok (and almost all social platforms) there is a thing called âwarmingâ? This is...
Published 07/08/24
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In this episode of âAhead of the Curve with Coco Mocoeâ, we talk about the power of association and...
Published 07/01/24
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Would TikTok be as big as it is today if it wasnât for the death of Vine? We talk about this and more in the comeback episode of âAhead of the Curve with Coco Mocoeâ
You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a FridayâŚ
Published 06/24/24
This is not goodbye, but see you later â¤ď¸
This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene.
The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops.
TAP HERE...
Published 03/26/24
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Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do!
Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978
Email:...
Published 03/14/24