This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing the 2024 Victoria’s Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis? You can watch the video version of the podcast for free, exclusively on Substack. Become a paying member to unlock...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com If you enjoyed this book advice episode, let me know in the podcast reviews on Apple + Spotify for more! Did you know that “The Beatles” started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the noise of their competition. In this episode of “Ahead of the Curve with Coco Mocoe”, I will be...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you. At the end of the episode, I dive into my thoughts on two pop culture topics, which are below: * The “Joker 2” Movie: Reaction * “Love is Blind” on...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Sorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️ In today’s episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has made $10,000, as of today, I am going to be breaking down my thoughts on the rise of...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Today’s episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius. Pluto went back into Capricorn in September of this year and will remain there until November...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting. At the end of...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Did you know Emma Chamberlain didn’t post her first video on YouTube until 10-years after it’s inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said. Today’s episode of “Ahead of the Curve with Coco Mocoe” is advice to anyone who wants to...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com SPOILERS AHEAD! In today’s episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum. If you loved “America’s Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Hi, coconuts! Today’s episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product. This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Welcome to today’s episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly. For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Did you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX’s “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today’s episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it’s sixth,...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it’s host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex co-host, Sofia Franklyn. As her 3-year contract with Spotify nears a close, rumor has it she is...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Want to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/ Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alpha and our predictions for how they will differentiate from Gen-Z online. In this episode of...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.com Follow Coco Mocoe on Socials * Instagram * TikTok * YouTube Did you know that on TikTok (and almost all social platforms) there is a thing called “warming”? This is...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com "Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here. Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up. In this episode of ‘Ahead of the Curve with Coco Mocoe’, we talk about the power of association and...

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com Would TikTok be as big as it is today if it wasn’t for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe” You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday…

This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops. TAP HERE...

Subscribe to Coco's YouTube channel⁠ 📺 Follow Coco Mocoe on social media: ⁠instagram.com/cocomocoe⁠ ⁠tiktok.com/@cocomocoe/⁠ Join the Discord here: ⁠https://discord.gg/PjJuA7JehE⁠ Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Listen to my episode about the UMG vs. TikTok battle: https://podcasts.apple.com/us/podcast/ahead-of-the-curve-with-coco-mocoe/id1603953369?i=1000644222978 Email:...

Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond. In this episode, we discuss 3 of my major takeaways after reading the book: The power of repetition or "The Blues Clues Effect" The power of reverse marketing...

Subscribe to Coco's YouTube channel 📺 Follow Coco Mocoe on social media: instagram.com/cocomocoe tiktok.com/@cocomocoe/ Join the Discord here: https://discord.gg/PjJuA7JehE Thank you for reviewing the #AheadOfTheCurve podcast and sharing it with a friend who loves marketing and pop culture as much as we do! Today we are talking about how to break out of a shadowban on TikTok, how to find a new niche when feeling stale about your content and what is changing about TikTok's...