““Ahead of the Curve with Coco Mocoe” takes a deep dive into the behind the scenes intricacies and hidden agendas of today’s social media marketing players. The host, an industry veteran herself, examines how brands are leveraging influencers and attempting to reach an increasingly skeptical audience immune to traditional forms of advertising.
Through the lens of someone clearly well-versed in the peculiar sociology of the internet age, Coco Mocoe delivers insights into the history of these types of marketing strategies while providing important context for how modern-day campaigns fit into the larger world of advertising. Uncovering hidden financial incentives, documenting cultural shifts, and of course “accurately predicting future trends” are this podcaster’s expertise, but it’s the notion of finding grace in the face of cancel culture and discovering the “human behind the handle” that will keep you listening.”
TylerJ via Apple Podcasts ·
United States of America ·
01/23/23