Episodes
In this episode, we're talking to Lukas Hermann, founder of StageTimer - a specialized timer for live events that grew into a successful B2B product. He later expanded with Rundown Studio, bringing comprehensive event planning tools to production teams. We dive deep into product development strategy, exploring how Lukas grew StageTimer to 10k+ MRR by carefully choosing which features to build and which to reject. He shares his experience with one-time payment models and finding the right...
Published 11/29/24
In this episode of the Code and Conquer podcast, Ali Salah discusses his journey of creating Instatus, a service that helps companies communicate outages to their customers. He describes starting with small projects, the importance of financial planning, and the challenges faced along the way. Ali outlines his experience with building Instatus from zero to close to 30k MRR, targeting larger companies, and differentiating his product through pricing and features. He also shares insights...
Published 11/15/24
In this episode of Code & Conquer, Tobias interviews Marie Martens, co-founder of Tally Forms. They discuss the origin story of Tally, the challenges faced by bootstrapped startups, and the strategies they've implemented to grow their user base without a massive marketing budget. Marie shares valuable insights into their unique pricing model, the importance of customer support, and their vision for the future of Tally. #MarieMartens #TallyForms #IndieHacker #Startups #Entrepreneurship...
Published 09/25/24
Yeah, freelancing's awesome but have you tried creating a productized service?? That's what we're talking about today with our guest Alex Szczurek, one of two founders of baked.design a design studio you can subscribe to month to month. We're talking about setting up a productized service, how to find your customers and how to scale beyond your own person when the work starts coming in more and more. Other topics include Alex new side project Uncover.lab, a Figma component library,...
Published 09/02/24
In this episode we talk to Nathan J. Powell who built an app, sold it to his cofounder and then went offline for three years. Now he's back and he's got some stories to tell. We'll talk about his time with cofounder Michael Koper (another guest of the show) and their app Nusii, a failed startup called FeatureFlex and Nathan's newest product, or rather a productized service called Beyond the Pixel. Since we're both UX (User experience) people we also dive a little into how UX and UI...
Published 08/16/24
In this episode of the Code & Conquer podcast, I sit down with Thomas Sanlis, a seasoned Indie Hacker with over six years of experience. Thomas shares his journey into indie hacking, discussing his successful projects Uneed.best and Vue Developers. He delves into the challenges of maintaining a directory and launching platform, handling competition from giants like Product Hunt, and the importance of automation in his workflow. We talk about the mindset required for indie hacking,...
Published 07/19/24
Ever wondered how to crack the SEO code as an indie hacker? In this episode, Tobias sits down with Yossi Zegev, founder of SEO Stuff, an affordable SEO tool designed specifically for indie hackers and bootstrappers. Yossi shares his journey of launching SEO Stuff in a super scrappy way, starting with just a logo and search bar. He opens up about the struggles of failing projects before finally striking gold with SEO Stuff's genius pricing model focused on credit packs instead of...
Published 06/21/24
In this episode, host Tobias Arweiler talks to Michael Koper, the solo founder of Nusii, an online proposal software for creative professionals. Michael shares the origins of Nusii, starting as a side project with a co-founder over 10 years ago before eventually acquiring it himself. He discusses navigating the ups and downs of growing Nusii, including hitting plateaus, dealing with the challenges of lifetime deal customers from an AppSumo promotion, and his frustrations with SEO and content...
Published 06/07/24
In this episode of Code & Conquer, Dominik Sobe, a full-time digital nomad and indie hacker, discusses his journey as a solopreneur and the development of his product, HelpKit. He shares his experience of overcoming burnout and the importance of having a supportive community. Dominik also talks about the power of building in public and how it helped him gain traction for his product. He shares the creative idea of creating a fake customer support shop as an April Fools' joke and the...
Published 05/03/24
In this episode, we go behind-the-scenes with Justin, the creator of Quda- a platform for bite-sized educational content and expert Q&A. Justin shares his incredible journey transitioning from the music industry into the indie hacker life, while juggling a day job and family. Hear the fascinating story of how he built Quda using no-code tools to solve his own pain points around learning and knowledge sharing. We dive deep into Justin's monetization strategies, pricing psychology, and...
Published 04/29/24
In this episode, Steve McLeod shares the lessons he's learned from building and growing his SaaS product Feature Upvote. Steve discusses his unconventional journey from an IT consultant to a successful indie hacker, including the surprising ways his target market evolved over time. The conversation covers Steve's approach to pricing and customer acquisition, as well as his decision to launch a coaching business alongside his core product. Steve offers counter-intuitive advice and insights...
Published 04/10/24
In this episode, I sit down with Kevon Cheung, a leading voice in the #buildinpublic movement. Kevon shares his unique journey from studying business in university to becoming a self-taught developer and then transitioning into teaching others how to build an audience while creating products. We dive deep into the strategies and mindset behind building in public effectively. Kevon explains how to genuinely engage with your target audience, come up with interesting content ideas from real...
Published 03/15/24
I sat down with Juho Makkonen, founder of the marketplace platform ShareTribe, to discuss his unique approach to building a mission-driven, โ€œsteward-ownedโ€ company. We covered Juhoโ€™s journey creating ShareTribe, combining no-code convenience with developer extensibility. He shared his motivation behind structuring the company through a stewardship model, where employees hold voting control. Juho explained how ShareTribe makes decisions, distributes profits, and stays focused on purpose over...
Published 03/01/24
In this episode, I chat with Louis Pereira, the founder of AudioPen.ai. Louis talks about his journey from running his family's traditional offline businesses during the day to building online products at night. We discuss: How Louis got into indie hacking and consistently building side projects The origin story of AudioPen - how a weekend hackathon project turned into a viral sensation Louis' approach to customer support and product development as a solo founder The pros and cons of...
Published 01/05/24
We're excited to have Dan Mindru on the show this week! Dan is an active maker and launcher, known for his funny takes on Twitter and products like Clobbr, Crontap, Hunted Space and his latest creation Shipixen. In this episode, Dan shares his journey from joining the maker community in January 2023 to rapidly building and launching new products every few months. We get into the ideas and motivations behind some of his creations like the Hunted Space dashboard for tracking Product Hunt...
Published 12/24/23
In this episode of the Code & Conquer Podcast, we have a special guest, Lera Kuntsevich. Lera is an indie hacker and the founder of Clipwing.pro, a video editing tool designed to conquer TikTok, Instagram, and YouTube shorts. During the interview, Lera shares her journey into the world of indie hacking and provides insights into her motivation behind creating Clipwing. She also discusses the concept of building in public and the benefits of creating video content. Join us as we delve...
Published 12/15/23
In this episode, we have the pleasure of interviewing Arvindh Sundar, a gamer, indie hacker, and marketing expert. Arvindh shares his journey from being a CMO to becoming an indie hacker and discusses his core product, "Put the player first," a gaming-related framework. We delve into topics such as marketing strategies, leveraging the framework for personal branding, and Arvindh's insights on ADHD and coping strategies. Throughout the interview, Arvindh provides valuable advice for indie...
Published 12/01/23
On the 12th episode of my podcast Code & Conquer, I interviewed fellow ๐Ÿ‡ฉ๐Ÿ‡ช German indie hacker Jonathan Wilke about his product Supastarter โ˜„๏ธ - a starter kit for building SaaS apps with Next.js. Jonathan shared how he started by creating Supastarter to solve his own needs. It includes authentication ๐Ÿ”, payments ๐Ÿ’ฐ, subscriptions ๐Ÿ“„, internationalization ๐ŸŒ, and more for SaaS apps. He said Supastarter now makes ๐Ÿ’ต more than his day job through one-time purchases, not recurring revenue. We...
Published 11/17/23
In this episode, Ilias Ism shares his journey from building Chrome extensions as a teenager to launching and selling his HR SaaS startup Officient. He talks about how Officient evolved from tracking company assets to managing all HR documents and data, and grew to over 20,000 customers with a team of 30 people before being acquired. Ilias also discusses other projects he worked on over the years, including climate/sustainability initiatives like Bank Green and Extinction Rebellion. He shares...
Published 10/27/23
In this episode, we're interviewing Jane Portman, co-founder of UserList, an email marketing platform for SaaS companies. We discuss how Jane got into SaaS and started UserList with her co-founder Benedict. Jane shares lessons learned about developing and marketing a SaaS product, including the importance of talking to customers, slow traction in the beginning, and content marketing. She gives advice for indie hackers just starting out - be prepared for a lot of work and don't expect easy...
Published 10/20/23
Get ready for a valuable episode with indie hacking expert Arvid Kahl. He shares his journey to success, including dealing with burnout, anxiety, and imposter syndrome along the way. Through open communication, strong partnerships, and focusing on fulfillment over profit, Arvid persevered and gained hard-won lessons to share. Learn how to maintain mental health amidst indie hacking stress. Understand the power of building in public and embracing both wins and fails. Hear Arvid's thoughts on...
Published 10/06/23
In this episode of the Code & Conquer podcast, we dive into the world of Product Hunt with Sandra Djajic, a seasoned marketer who successfully launched her SaaS product, Klu, on the platform. Sandra shares her insights on preparing for a Product Hunt launch, why it's a valuable platform for indie hackers, and tips for achieving success. Learn about Klu, how it revolutionizes file searching, and Sandra's journey as an indie hacker. ๐Ÿ‘‰ Sandra's PH launch:...
Published 09/15/23
In this episode of the Code & Conquer podcast, we dive into the world of no-code entrepreneurship with our special guest, Laura Elizabeth. Laura is a designer who has ventured into the indie hacker space without a coding background and has successfully created a suite of products, including "Client Portal." We explore Laura's journey into freelancing and what led her to pursue entrepreneurship, leaving traditional employment behind. She shares her insights into the qualities that make a...
Published 09/08/23
In this episode of the Code & Conquer podcast, we're chatting with indie hackers Matthias Neumayer and Dima Rubanov, co-founders of OscarStories and HeyQQ. From their unexpected foray into tech from Film, Law, and Finance to building successful startups, they reveal their unconventional path into software development. Discover the inspiration behind OscarStories and HeyQQ, and learn about their unique business models. They discuss their journey in managing controversies, handling...
Published 08/04/23