Welcome to Coffee N° 5, where we brew up inspiring conversations about the world of branding and marketing. In this caffeinated episode, your host Lara is joined by the brilliant David De Nino, a true guru in the realm of startups, brand partnerships, and integrated brand marketing. With two decades of experience under his belt, David dives deep into the art of brand identity and what it takes to stand out in today's competitive market.. If you're craving a shot of branding wisdom with your morning brew, this episode of Coffee N° 5 is the perfect blend to kickstart your day. Grab your favorite cup of coffee and join Lara and David as they unlock the secrets to brand success in an ever-changing world. We'll talk about: How to find the right partnership Realistic ROI for your brandThe role of performative marketing todayThe benefit of integrated marketing for your brandHow to use attribution modelsConverting your brand story into a profitLink between trade shows and brand growthFor more information, connect with David here. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show