In this episode of Coffee N°5, Lara sits down with Annie Meyer, founder of Untoxicated, who shares how she transitioned from brand management to creating skincare solutions for sensitive skin. Learn from her about how she creates clean and efficient products and how embracing a sense of community and creativity have helped build her breakout brand.We’ll talk about:Understanding the difference between migraines and headaches. How navigating the organizational operations and beauty are int...

Tune in to hear Dominique Gagnon, a visionary in the beauty industry, discuss the future of skincare. Learn how biotechnology is revolutionizing the industry, the power of design thinking in creating innovative solutions, and the challenges of translating complex science into consumer-friendly products. Discover the latest breakthrough ingredient that's taking the beauty world by storm and the emerging trends that inspired the concept of "inflammaging."We’ll talk about:What biotech is and how...

Learn how to create a wildly successful community and leverage that community for industry leaders. Hear from industry veteran April Uchitel on the power of connection, why you have to move past the scarcity mindset, and why a community mentality works. Tune into this inspiring episode and discover how to drive business growth through organic connections and lasting relationships.We’ll talk about:How to build a community by bridging isolating silos. The power of community and how they ca...

In Coffee N° 5, Lara and Sarah Chung Park take a deep dive into retail. Listen in for the latest on K-Beauty trends, omnichannel strategies, and how to make retail interesting. Hear Sarah's take on using packaging for storytelling, education, and overcoming growing pains. She also shares how to solve complex issues on platforms like Amazon.We’ll talk about:The new wavelength of K-Beauty approaching. The importance of taking an omnichannel approach to your retail product. How to tell...

Discover how a YouTube passion can turn into a full-time career with Sarah Cheung. Learn about the different ways to earn an income from ads, the importance of being selective as a content creator, and the power of authenticity when building your brand. Get inspired and gain valuable insights into the secret behind Sarah's successful makeup channel.We’ll talk about:How to earn an income from youtube. The different ways to generate an income from ads. The importance of being selectiv...

On this episode of Coffee N° 5, host Lara sits down with Catherine Magee, the visionary behind Playground, a pioneering sexual wellness brand. Learn how products in sexual wellness have been an empowering force for women, the difficulties of marketing those products, and why society's silence about sexual health affects everyone. Learn about the importance of an approach approved by a sexologist and partnering with the right ambassador. Tune in to this insightful conversation about a subject ...

Join Lara on Coffee N° 5 as she sheds light on the world of influencer marketing with seasoned PR expert, Travis Paul Martin. Discover how influencer-led marketing has transformed the PR industry and the challenges of navigating the ever-evolving digital landscape. Learn valuable insights on building successful long-term relationships with creators, the role of aspirational marketing in brand building, and the unique challenges faced by small brands in content creation. Tune in for expert adv...

In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers. Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience. Drawing from years of experience working with such compa...

Join Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead'...

Join Lara and Daniela Ciocan on Coffee N° 5 as they discuss the ins and outs of tradeshows. Discover how to find the right fit for your business, the benefits for indie brands, and building valuable connections. Learn about the community a partner can bring, common misconceptions, proof of concept, and tips on when and how to enter tradeshows for maximum success.We'll talk about:Insight into the trade show road and how to know if it’s a good fit for your business.The benefits of trade shows f...

Join host Lara on Coffee N° 5 as she talks with Dr. Jenelle Kim, a 9th-generation acupuncturist, about her lineage in Oriental Medicine and her commitment to living meditation, health, and beauty. Discover how proper movement and Qigong can enhance your beauty, the power of balance and control, and the ethos of Eastern medicine. Learn about the link between ingredients, formulation, and branding, and explore Dr. Kim's pioneering journey into CBD and the connection between hemp and ancient Chi...

Join Lara on Coffee No 5, as she chats with Pascal Houdayer about building global brands. Find out why the very first thing to do when you are building a brand may come as a surprise; how identity informs placement and partnerships, and how ingredients are linked to brand identity. Learn how to get marketing strategies and claims to line up, how to translate brands across markets, and how to educate retailers by using strategic branding. Don't miss this info-packed episode complete with tips ...

In this episode of Coffee N° 5, we discuss how a lawyer can help brands scale and protect their longevity. Learn about CPG, why your budget must include legal advice, and common legal mistakes to avoid. Discover the consequences of poor legal planning in packaging, product design, and branding. Explore your incorporating options and the legal benefits they hold, plus the importance of partnering with a responsive legal partner. We also cover marketing trends that could have legal consequences...

Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your produ...

Explore the essence of modern publicity with Coffee N° 5's latest episode! Join Lara and industry expert, Robin Doyle, as they navigate the evolving role of publicists, the crucial link between creativity and trend awareness, and the art of being PR-ready. Discover why not everyone can step into the shoes of a publicist, and discover the intricate relationship between ROI and PR. Whether you're considering a new publicist or looking for insights into the challenges of the industry, this episo...

Learn about Cindy Marshall’s journey into the heart of retail on Coffee N° 5's latest episode. Explore the connection between physical and digital retail spaces and learn how Cindy's expertise in-store operations and e-commerce can help your brand. Explore the evolving landscape of digital marketing, tailored mailers, and innovative tools designed to draw customers into the store. Join us as we explore the skills you’ll need to thrive in the new digital retail space. We'll talk about:Cindy’s ...

Join Lara and Nicole Collins on Coffee N° 5 as they explore the secrets of text commerce while sharing Nicole's journey into this innovative world. Learn about the challenges of pioneering text commerce infrastructure and discover lessons from China’s use of this technology. Learn to navigate the evolving landscape of text commerce and embrace the promise it holds for your business. Tune in for insights on innovation, challenges, and the transformative power of text commerce in today's digita...

Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process.  Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the...

Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your...

Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on...

Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts...

Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of...

Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to...

Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock...