Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors. We'll talk about: The evolution of TikTok and its impact on thought leaders and communicationHow the pandemic influenced the boom in TikTokWhy do audiences consistently choose TikTokThe intimacy and storytelling TikTok promotes Building a roundtable with your TikTok FYPHow to navigate content saturationFor more information, visit Sara McCord Communications's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the show