Join Lara Schmoisman and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette's personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode! We'll talk about: How the internet led to the birth of a new level of accountability for brandsHow the global shift in 2020 impacted beauty...

Welcome to Coffee N° 5, where we brew up inspiring conversations about the world of branding and marketing. In this caffeinated episode, your host Lara is joined by the brilliant David De Nino, a true guru in the realm of startups, brand partnerships, and integrated brand marketing. With two decades of experience under his belt, David dives deep into the art of brand identity and what it takes to stand out in today's competitive market.. If you're craving a shot of branding wisdom with your...

Delve into an inspiring blend of fashion and coffee on this episode of Coffee N° 5 as Lara welcomes Maria Palacio, a visionary Colombian coffee farmer with an incredible journey to share. Explore Maria's unique path that bridges her passion for fashion with her love for coffee and how she broke new ground while honoring tradition. Discover the profound connection between coffee and community, and gain insights into Maria's remarkable journey of acquiring the skills and capital needed to grow...

Dive into the dynamic world of marketing data with Lara and Anna Mayo, Vice President for NielsenIQ's Beauty, on this episode of Coffee N° 5. Discover the essence of quality consumer data, how it's sourced, industry trends, costs, and its role in brand growth. Plus, explore the innovative Beauty Trailblazer Program, designed to empower minority beauty product owners through data insights. Sip your coffee and tune in for a data-rich discussion that promises to elevate your understanding of...

Discover the dynamic intersection of law, marketing, and society on Coffee N° 5 with your host Lara Schmoisman and legal guru Katie Staba. Dive into the ever-evolving landscape of legal trends while uncovering the vital role of contracts in business relationships. Explore trademark navigation, and gain expert insights into selecting the perfect partnership. Learn how to collaborate with entrepreneurs effectively and build success through open communication. Join these legal and marketing...

Discover the power of identity, community, and humor in the latest episode of Coffee N° 5! Ana Flores, a trailblazing first-generation Latina, shares her insights on navigating two worlds. Explore resources for Latina women, connect marketing strategies with diverse communities, and learn how to use your truth to build connections. Join Lara and Ana Flores as they unpack the intricate threads of identity, culture, and business over a cup of coffee. Don't miss this captivating episode! We'll...

Welcome back to another electrifying episode of Coffee N° 5! Today, we are diving deep into the fascinating world of beauty and entrepreneurship with none other than Nikita Charuza, the happy founder of Squigs Beauty. If you've ever wondered how life's intricate layers can miraculously come together to form a fulfilling mission, then this is the episode for you! From her early days as a beauty and fashion editor to her time at Ulta Beauty MUSE Accelerator, Nikita has taken all that experience...

Get ready to feel the entrepreneurial spirit on this week’s episode of Coffee N° 5! Join Lara Schmoisman as she chats with Andrea Lisbona, the innovative founder of Touchland, about revolutionizing an outdated product into a personalized beauty experience. Discover the power of merging fashion, beauty, and personal care as Andrea shares her unique journey and fearless approach to entrepreneurship. Explore the intersection of fashion, beauty, and personal care, and learn how to leverage the...

Tune into Coffee N° 5 for a candid conversation on beauty branding. Lara Schmoisman hosts beauty legend and leader Hind Sebti, Co-Founder and Chief Growth Officer of Waldencast. Join the discussion as they uncover the number one thing that separates brand legacy from a mere collection of products. Discover the true essence of defining a beauty brand in the dynamic realm of beauty and e-commerce. They dive into the meaning of influence and the power of building a brand around the consumer...

Get ready to dive deep into the captivating world of branding on this week's episode of Coffee N° 5! Join Lara Schmoisman as she sits down with the "Brand Doctor" Ana Allen for an engaging conversation. From the art of storytelling to forging meaningful connections with audiences, Ana imparts her wealth of wisdom and proven strategies for achieving branding success. Prepare to gain valuable insights and unlock your brand's true potential with the secrets behind building authentic communities,...

Gone are the days when traditional gatekeepers like Vogue held all the power. In today's fast-paced world, social media has empowered consumers and brands, giving everyone megaphones to amplify their voices. John Cafarelli, the visionary founder of Ernest Supplies and esteemed COO of Beauty Matter, vividly remembers the early days of establishing a beauty brand when formulation was far from accessible, white labeling was an emerging concept, and the health and wellness trend had yet to take...

Get ready for an unmissable episode of Coffee N5! Lara Schmoisman hosts the new owner of Atacama Home, Julia Camara Calvo. This business owner is just as unique as the beautifully Latin American pieces in the store and has a secret weekend gig that you’ll never guess! Join us on this exhilarating journey driven by the passion for telling the true story of Latin American home design, piece by piece. We'll talk about: The driving force behind Atacama reveals authentic Latin American home...

Ever wondered how we make decisions without knowing why? Prepare for an exhilarating ride into the world of marketing instinct! Tune in to Coffee N5 as Lara Schmoisman and Riviter's co-founder and CEO, Andi Govindia, unravel the mind-boggling world of visual predictive intelligence. Prepare to be astounded by how this cutting-edge technology transforms into the ultimate ally for brands, guiding them to their perfect market niche. Don't miss this episode as we reveal how trendsetting visual...

Get ready to accessorize your fashion knowledge! Tune in to Coffee N° 5 with Lara Schmoisman and Karen Giberson, President and Editor in Chief of the Accessories Council. Together, they explore the business side of accessories, from the allure of "made in Italy" to the secrets of successful marketing strategies and fashion or function purchases. Karen shares insider tips and tricks for those thinking about launching their own line of fashion accessories and shares the benefits of big-box...

Join us for a captivating episode of Coffee N5 as we delve into the awe-inspiring story of Lana Kerr, the tenacious CEO of CO2LIFT, and explore the fascinating and unexpected connection between skincare and your sex life. Discover how she built a successful business by attracting the best and brightest minds to her team. Get ready for valuable insights and practical tips on creating a dream team that will take your business to new heights. This is an episode you won't want to miss! Their...

Are you ready to get your caffeine fix and dive into the world of PR like never before? On the latest episode of Coffee N° 5, Lara Schmoisman hosts the one and only Anje Collins, the ultimate boss lady behind the online community Women in the PR, Coco Blue Shoes, and Fashion Assembly. Try to stay up with this serial entrepreneur as she takes us on an inspiring ride into the world of PR and explains how to perfect your pitch without using AI (that's right, those good old-fashioned human...

Get ready to be inspired by the incredible journey of NOPALERA, a clean beauty brand that was built around the customer and founder's Mexican heritage from day one! In this captivating episode, Lara Schmoisman sits down with the visionary founder Sandra Velasquez as she shares her story of resilience and determination. From experiencing a life-changing "Aha!" moment to bringing seven amazing products to the market, this beauty entrepreneur has truly defied the odds. You'll be blown away as...

It's time to dive into the glamorous (yet controversial) world of plastic surgery! In this jaw-dropping episode, I get the inside scoop with none other than Michelle Emmick, best-selling author of Blue-Collar Beauty and Confessions of a Plastic Surgery Coach and co-founder of Ask Us Beauty Magazine.  With 20 years of experience in the medical aesthetics field, Michelle spills the beans on how her purpose-driven platform is revolutionizing the industry with a mission to educate, empower, and...

In this episode, we sit down with CEO of Formula Botanica and expert beauty scientist Lorraine Dallmeier to unlock the secrets of launching a successful beauty brand. From concept to retail, Lorraine shares valuable insights on how to identify your target audience and why this is crucial for the success of your product. Learn how to get started with formulated classes and how to create a winning beauty brand on a shoestring budget. Tune in as Lorraine shares tips on packaging, marketing, and...

How do you stand out in the beauty industry today?  In this episode of Coffee N°5, we welcome Emily Yeston, blogger and co-founder of French beauty brand Doré, to talk about storytelling, innovation with intention, and how simple can still be effective. What’s the rush of launching many products when you can have a few high-quality products that the beauty industry needs?  Tune in and discover how the modern French beauty brand's approach to beauty is helping people achieve the golden glow...

Welcome to another episode of Coffee N° 5! Today, we are excited to welcome Sonsoles Gonzalez, a fifty-preneur who left her corporate life behind after 25 years of working for hair care brands Procter & Gamble and L'Oréal and spending time in her birthplace of Venezuela. Sonsoles launched Better Not Younger, a brand aimed at women whose hair is changing but who aren't defined by their age. In this episode, Sonsoles shares her insights on defying age stereotypes in the beauty industry,...

In this episode of Coffee N° 5, I sit down with Richard Kestenbaum, co-founder and partner of Triangle Capital, who has a great deal of experience advising clients in merchandising businesses, particularly in the retail and consumer sector. Richard shares his extensive experience in advising clients and offers valuable insights on how to approach investors when launching your business. We’ll talk about: Raising capital to grow your businessStating what makes your business uniqueThe...

On this episode of Coffee N5, we have the pleasure of interviewing Emily Perez, a leading figure in the beauty industry and the founder of Latinas in Beauty. We delve into the experiences of Latinas, people of color, and minority entrepreneurs as they embark on starting their own businesses and emphasize the significance of formulating a strong marketing plan prior to launching your brand. We’ll talk about: Frequent mistakes made when marketing your brandThe evolution of costumersCreating a...

On this episode of Coffee N° 5, join us as we sit down with Aly Walansky, the #1 food journalist of 2022 according to Muck Rack. Aly is a renowned travel and food journalist and winner of several awards. We delve into the impact of the digital age on the PR industry and explore effective strategies for promoting emerging brands to journalists and securing media coverage. We’ll talk about: How to get an editor’s attentionChanges in the PR world in the digital eraTips on pitching for emerging...

In this episode of Coffee N° 5, we sit down with the one and only Kelly Kovack, founder of BeautyMatter and accomplished advisor and creative strategist. With her expertise in the beauty industry and vast knowledge of today's digital landscape, Kelly shares her invaluable insight on navigating the journey to launching a successful business. We’ll talk about: Hosting a distinct eventNetworking in the beauty industryHaving a strategy when building a brand2023 predictions for the beauty...