Explore the ever-evolving world of beauty branding with Tara Cohen and Lara on Coffee N° 5! Uncover the impact of cultural and technological shifts, like TikTok Shop and Amazon, on your brand. Delve into the dynamics of a saturated market and discover hidden pockets of growth. Gain insights on serving niche groups, navigating the complexities of retail partnerships, and understanding when brands decide to close their doors. Tara and Lara also share invaluable advice on setting realistic goals and timelines, raising capital at the right moment, and prioritizing key elements in your marketing strategy. Unlock the secrets to success by understanding your sales, strategy, and consumers. Join us for this episode where the world of beauty branding unfolds. We'll talk about: How cultural and technological shifts, like TikTok Shop and Amazon, influence brandingThe saturation of the market and room for growthHow to serve granule groupsInsight into brands closing their doorsSetting realistic goals and timelines for your brandRetailers and inventoryWhen to raise capitalWhat to prioritize in your marketing strategyUnderstanding your sales, your strategy, and your consumersFor more information, visit Mixst Beauty's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show