Explore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable tips from a seasoned go-to-market strategist. We'll talk about: The ins and outs of building a successful brandStaying true to your brand’s core audienceThe “Whisper” trap and how to escape itHow to utilize tools like AI, competitor analysis, and more to strengthen your brand authenticallyThe link between funnel nurturing and conversionsPerformance marketing managementThe link between strategy and execution For more information, visit THE BOARD's website. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show