Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness. We'll talk about: The importance of forging authentic connectionsThe realities of global marketing over the last 25 yearsThe impact of regions on field marketing and the flexibility it offeredMelissa and Lara’s roots in radioHow to assess and analyze failure for brand growthBrand development beyond the constraints of the pandemic and life thereafter For more information, visit Melissa Richards-Person's LinkedIn. Subscribe to Lara's newsletter. Follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman LinkedIn: @laraschmoisman Twitter: @LaraSchmoisman Support the show