Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg. We'll talk about: Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean’s companyThe success rate of email marketingThe value of direct communication with your audienceThe importance of being intentional when crafting email marketingWhat to focus on in each email to your audienceEssential tools for tracking and improving your brand’s reach with email marketingDifferent forms of data and how to use it to grow your email list For more information, visit Winback's Website. Subscribe to Lara's newsletter. Also, follow our host Lara Schmoisman on social media: Instagram: @laraschmoisman Facebook: @LaraSchmoisman Support the Show.