Ever since Chitale Bandhu Mithaiwale unveiled in August 2024 its milestone moment of completing 75 years into a business that's grown across the globe with digital release of its association with Sachin Tendulkar, it has evolved into a phenomenon. The amalgamation of two of the most famous brands from the Marathi diaspora has been widely acclaimed, thanks to an excellent idea that summarises the ethos of both the brands and what they mean for Marathi-speaking diaspora across the world. So sit back, relax with a cup of chai and a plate of bakarwadis and enjoy this conversation - conceptualised and moderated by Dr. Gautam Govitrikar through Twitter Spaces - between the creators of Sachin Tendulkar's first brand promotional activity in his mothertongue. Featuring in the episode are: Indraneel Chitale (Partner, Chitale Group, repesenting the Chitale Group); Rugwed Deshpande (Director, Setu Advertising, who has planned Chitale's brand strategy); Varun Narvekar (Writer-Director of the brand film); Sunandan Lele (veteran cricket analyst who was the bridge between both the brands) and obviously Dr. Govitrikar, without whom this ensemble would't have been possible!