In this episode with Herbert Orellana, he shares his company’s evolution from a small freight brokerage to a thriving logistics solution provider! This conversation highlights Herbert’s candidate selection process and training programs which include essential logistics skills and customer service, the importance of vetting candidates thoroughly, and continuous training to enhance employees’ capabilities to avoid common industry pitfalls!   About Herbert Orellana Over the past 10 years, I have transitioned from being a flatbed Carrier Sales Agent to co-founding AVANZA with my brother. During this time, I have been dedicated to serving the logistics and transportation industry. Leveraging my firsthand experience and background in logistics, our priority at AVANZA is to build strong customer relations, create customized nearshore solutions tailored to specific needs, and nurture talent in the logistics field. Our expertise lies in building nearshore teams, as well as developing and documenting SOPs, workflows, and playbooks for our clients. This commitment is our pledge to the industry - to enhance the field of logistics.   Connect with Herbert Website: https://avanza-logistics.com/  LinkedIn: https://www.linkedin.com/in/herbert-orellana-099a1abb/  Email: [email protected]   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://www.greenscreens.ai/thefreightcoach  TAI Software | https://hubs.li/Q02PKKZr0   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/