Today, we’ve got two amazing guests on the show, Walter “Mitch” Mitchell and Andrew Birkins, to emphasize leveraging technology in freight operations! Mitch and Andrew give the importance of balancing technology adoption with the specific needs of freight brokerages, its impact on productivity and efficiency, and how it can help streamline pricing processes within the industry!   To register for the TIA Technovations 2024, go to https://www.tianet.org/meetings/technovations/.    About Walter “Mitch” Mitchell and Andrew Birkins Walter “Mitch” Mitchell is the CEO of Tai Software, a robust transportation management system tailored for freight brokers. With over 20 years of experience in architecting software applications and leading teams to build business solutions, Mitch is a technology expert passionate about driving continuous growth and embracing change to deliver high-quality results. As a hands-on technology leader, Mitch ensures project success by setting clear objectives from conception to completion. His tenacious drive and dedication to excellence have earned him a reputation for guiding diverse teams across development, sales, and customer service, all while prioritizing their well-being. Outside of his professional life, Mitch enjoys spending quality time with his wife and two children. He is an avid outdoor enthusiast who loves snowboarding, wakeboarding, biking, and ice hockey.   Andrew boasts nearly 18 years of industry experience. From his early days in sales to his current role at the helm, Andrew has developed a comprehensive understanding of the transportation industry, thanks to his diverse roles within the company. Under his leadership, Bedrock has grown into an industry leader, guided by the principle of continuous improvement—“We try, we fix, we try, we fix.” Based in Texas, Andrew excels in strategic planning and sales, with deep expertise in both LTL and FTL shipping. He is committed to relationship-building, effective communication, and a results-driven approach. With Bedrock’s team of over eighty top-tier professionals, Andrew ensures that Bedrock continues to provide unparalleled transportation and logistics services to its expanding customer base.   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://www.greenscreens.ai/thefreightcoach  TAI Software | https://hubs.li/Q02PKKZr0   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/