Today’s episode with our returning guest Paul Estrada talks about the recent port strike and its implications for supply chains, the need for robust contingency plans and effective communication during a crisis, insights on sales strategies in a tight market, financial vetting of providers, and the importance of fostering long-term relationships!   About Paul Estrada Paul Estrada stumbled into the freight and logistics industry in 2008 when he took a Management Trainee role at Niagara Bottling.  He was part of a management team that, over the next decade, would experience exponential growth going from a small regional company to a multi-billion dollar organization. In 2019 he was appointed Director of Logistics Procurement where he oversaw $500 Million in freight spend. Paul lives with his wife and two boys in Anaheim, CA where he spends his free time coaching his boys sports teams and spending time with family.   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://www.greenscreens.ai/thefreightcoach  TAI Software | https://hubs.li/Q02PKKZr0   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/