On this second day of the NMFTA Cybersecurity Conference, we’ve got another trucking industry expert, Clete Cordero! Clete talks to us about the evolution of pricing strategies in LTL freight, the importance of density-based pricing and data-driven approaches in a challenging market, and the critical role of industry collaboration in enhancing cybersecurity!   About Clete Cordero Born in Atlanta, Georgia, Clete graduated from the University of Tennessee where he played rugby. Clete has the pleasure of serving as the Vice President of Pricing and Traffic for Southeastern Freight Lines. He is current Chairman of the Board of the National Motor Freight Traffic Association and serves on the Board of the Providence Home and the University of Clemson Institute for Ethics, as well as a Directional Elder for Radius Church. Clete and his wife, Carie, have three incredible children (Ansley, Braden, and Carson) and one great daughter in law (Jamie). Clete enjoys being on the lake with his family and both coaching and playing sports.   Connect with Clete Website: https://www.sefl.com/  Email: [email protected]   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://www.greenscreens.ai/thefreightcoach  TAI Software | https://hubs.li/Q02PKKZr0   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate. Be part of helping communities and people in need by visiting https://convoyofhope.org/.   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/