Let’s delve into vital strategies for optimizing business practices for this week's first episode with Walter “Mitch” Mitchell of TAI Software! Mitch is back on the show to emphasize prioritizing revenue-generating activities, the delicate balance between urgent tasks and process enhancement, and advocating for the documentation of workflows to foster accountability and continuous improvement!   About Walter “Mitch” Mitchell Walter “Mitch” Mitchell is the CEO of Tai Software, a robust transportation management system tailored for freight brokers. With over 20 years of experience in architecting software applications and leading teams to build business solutions, Mitch is a technology expert passionate about driving continuous growth and embracing change to deliver high-quality results. As a hands-on technology leader, Mitch ensures project success by setting clear objectives from conception to completion. His tenacious drive and dedication to excellence have earned him a reputation for guiding diverse teams across development, sales, and customer service, all while prioritizing their well-being. Outside of his professional life, Mitch enjoys spending quality time with his wife and two children. He is an avid outdoor enthusiast who loves snowboarding, wakeboarding, biking, and ice hockey.   📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://www.greenscreens.ai/thefreightcoach  TAI Software | https://hubs.li/Q02PKKZr0   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    To donate and contribute to the Have a Heart’s purpose, visit https://www.haveaheartinc.org/donate. Be part of helping communities and people in need by visiting https://convoyofhope.org/.   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/