Talking to Florencia Lujani, Strategy Director at ACT Climate Labs, about new research conducted to better understand a key new audience for climate action called the Persuadables, the ways that information we’re exposed to shapes our perceptions of the world, and lessons that those working in the climate space could learn from marketing and advertising.

Talking to Funmibi Ogunlesi, Acting Head of Framing at NEON, about the impact that different framing strategies can have on people’s perception of an issue, why pointing the finger at those responsible for the harms around us is essential, and how doing so can combat fatalism and help give people agency to act.

Talking to co-founder of Climate Science Breakthrough, Nick Oldridge, about the rationale behind the project’s work bringing together climate scientists and comedians to create viral climate content, what makes comedians a useful vehicle for this kind of information in the first place, and the value that marketing minds can bring to the climate context.

Talking to Dana R. Fisher, about the role of disruptive tactics within the broader climate movement, the relationship between such tactics and the media, and what the future will likely hold when it comes to activism associated with the climate crisis.

Talking to Kevin Green, who leads Rare's Center for Behavior & the Environment, about Rare’s eight principles for effective and inviting climate communication, the unrivaled ability that humans have for solving certain types of problems, and the challenge communicators therefore face in communicating climate change in such a way that makes it the type of problem we’re already adept at solving.

Talking to international communications expert, Josephine Latu-Sanft, about the need to challenge portrayals of climate-vulnerable peoples in the media, the ways that words can influence reality, and the power that shifting established narratives can have on the perceptions and perspectives of such communities.

Talking to disaster communication and community engagement specialist, Dennis John Sumaylo, about the ways that audiences' respective experiences and worldviews affect their communications needs, the importance of understanding how messages are received by those exposed to them, and how power intersects with access to essential knowledge in disaster contexts.

Talking to award-winning campaigner, Melis Figanmeşe, about the ability of stories to help audiences relate to the ways that climate change is impacting the lives of others, the importance of cutting out the jargon and communicating with accessible language, and some practical tips for running successful campaigns at scale.

Talking to youth climate activist and advocate of indigenous perspectives, Keshoe Isaiah, about the indivisibility of nature and culture within the Maasai community, the role of indigenous perspectives in conservation and adaptation, and the power of stories to carry important information across generations.

Talking to climate communications expert and business activist, Lucy von Sturmer, about theories of change, divesting talent from polluting industries, and how inevitable personal limitations make radical collaboration a weapon of choice.

Talking to 11-year-old climate podcaster, Zachary Fox-DeVol, about climate anxiety in younger generations, the gaps he perceives in climate communication as it stands today, before hearing from Zach’s mum, Carol, on the impact that raising a child so engaged in climate change has had on their family.

Talking to Solveig Zophoniasdottir, Head of Learning at the EU’s main climate innovation initiative, Climate-KIC, about the need for systems perspectives in efforts to address the climate crisis, what communicators can learn from this kind of thinking, and the value of embracing uncertainty, complexity, and experimentation.

Talking to writer, researcher, campaigner, and advisor, Robin Webster, about the challenges associated with discussing climate change with family, friends, and others, what doing so can achieve in relation to the bigger picture, and what a good climate conversation looks like.

Talking to Ravi Sreenath of data-for-good advisory firm, Ripple Research, about the benefits of applying big data to pressing challenges like the social impacts of climate change, what aggregated online activity can tell us about society, and how we can use those kinds of insights to create more impactful communication.

Talking to senior journalist, media researcher, and independent advisor, Alexandra Borchardt, about the shortfalls of climate journalism conducted over the last few decades, the value of approaches that bring news home to people in their local contexts, and the responsibility that climate journalists hold by virtue of their work.

Talking to Just Stop Oil supporter, Phoebe Plummer, about the role of direct action in response to the climate crisis, the urgency of the situation, and what we, as communicators, can learn from groups like Just Stop Oil.

Talking to author and entrepreneur, Georgina Wilson-Powell, about the value of actions taken at the individual scale, the benefits of encouraging small shifts in behaviour rather than enormous ones, and the pressing need for a broad, inclusive approach to talking about – and acting on – climate change.

Talking to cognitive scientist, Hugo Mercier, about the reasons that climate change is so hard for humans to grasp, how we assess messages we’re exposed to as credible - or not - and what happens when we encounter information that doesn’t align with our existing beliefs.

Talking to multimedia storyteller and strategist, Celine Novenario, about the unique ability of social media and digital communications to drive engagement with new audiences and provide voices to those who might otherwise be voiceless, as well as how we might better conduct ourselves as climate change communicators in this often overwhelming information environment.

Talking to experienced climate change communications practitioner, Mairi Dupar, about where and when certain messengers might not be the best choice, how communicators can work with partners for greater impact, and the importance of always remembering to put things in local terms.

Talking to Markus Reymann, Director of TA21-Academy, about the many and varied ways that art can respond to the climate crisis, how it can serve as a bridge between the public and an array of knowledge systems - including, but not limited to - science, and, amongst other things, what sets art apart as a means to connect with an audience.

Talking to award-winning campaigner, Harriet Kingaby, about greenwashing, ethical advertising, and the important part that marketing and creative professionals can play in helping solve the climate crisis.

Talking to scientist turned filmmaker and author, Randy Olson, about his new book, The Narrative Gym, and some key tools it brings to the table to help connect communicators to a greater sense of narrative intuition.

Talking to experienced environmental communications practitioner, Joanna Benn, about a lack of imagination in storytelling on climate change, the need for providing exciting visions of the near future, and the importance of getting real with audiences about what it will all mean for them in their lives.

Talking to narrative scholar, Michael D. Jones, about all things narrative, including why stories are better than just the facts and some aspects of narrative design that we ought to pay attention to when communicating climate change.