Episodes
Talking to John Marshall, CEO of Potential Energy Coalition, about radical audience centricity, the down sides of using crisis messaging, and how we can more successfully sell the troubled “brand” that is climate change.
Published 04/29/24
Published 04/29/24
Talking to Katherine Dunn from the Oxford Climate Journalism Network, a program led by the University of Oxford’s Reuters Institute, about what makes an effective climate news story, the obligations of newsrooms when it comes to addressing climate issues, and the unique role of meteorologists in delivering relevant and actionable local climate insights.
Published 04/15/24
Talking to Josh Garrett, CEO and co-founder of Redwood Climate Communications, about the state of political polarization on climate issues in the United States, what this poster child of partisanship can teach us about communicating climate change across the aisle, and which bright spots we might look to for inspiration.
Published 04/01/24
Talking to Project Drawdown's Director of Storytelling and Engagement, Matt Scott, about the power of spotlighting climate solutions and the people working to implement them, how telling such stories can propagate hope and action, and the importance of passing the mic to diverse voices that often go unheard, as well as what happens when we don’t.
Published 03/11/24
Talking to communication designer, researcher, and semiotician, Dr. Laura Santamaria about how humans – whether as individuals or in communities – construct meaning, how meanings can become appropriated or changed over time, and why deep contextual knowledge is vital to understanding how climate messages might be received by given audiences.
Published 02/26/24
Talking to psychologist and professor of media communication, Markus Appel, about the ability of stories to impact people’s attitudes and behaviours, what makes some stories more persuasive than others, and some caution that communicators should keep in mind when using the powerful tool that is storytelling.
Published 02/05/24
Talking to game designer, Matt Leacock, about the role of play in learning, the ways that games can help people understand and model complexity, and how increased interactivity can deepen audience engagement on climate issues.
Published 01/22/24
Talking to Florencia Lujani, Strategy Director at ACT Climate Labs, about new research conducted to better understand a key new audience for climate action called the Persuadables, the ways that information we’re exposed to shapes our perceptions of the world, and lessons that those working in the climate space could learn from marketing and advertising.
Published 01/08/24
Talking to Funmibi Ogunlesi, Acting Head of Framing at NEON, about the impact that different framing strategies can have on people’s perception of an issue, why pointing the finger at those responsible for the harms around us is essential, and how doing so can combat fatalism and help give people agency to act.
Published 12/18/23
Talking to co-founder of Climate Science Breakthrough, Nick Oldridge, about the rationale behind the project’s work bringing together climate scientists and comedians to create viral climate content, what makes comedians a useful vehicle for this kind of information in the first place, and the value that marketing minds can bring to the climate context.
Published 11/27/23
Talking to Dana R. Fisher, about the role of disruptive tactics within the broader climate movement, the relationship between such tactics and the media, and what the future will likely hold when it comes to activism associated with the climate crisis.
Published 10/30/23
Talking to Kevin Green, who leads Rare's Center for Behavior & the Environment, about Rare’s eight principles for effective and inviting climate communication, the unrivaled ability that humans have for solving certain types of problems, and the challenge communicators therefore face in communicating climate change in such a way that makes it the type of problem we’re already adept at solving.
Published 10/16/23
Talking to international communications expert, Josephine Latu-Sanft, about the need to challenge portrayals of climate-vulnerable peoples in the media, the ways that words can influence reality, and the power that shifting established narratives can have on the perceptions and perspectives of such communities.
Published 09/25/23
Talking to disaster communication and community engagement specialist, Dennis John Sumaylo, about the ways that audiences' respective experiences and worldviews affect their communications needs, the importance of understanding how messages are received by those exposed to them, and how power intersects with access to essential knowledge in disaster contexts.
Published 09/11/23
Talking to award-winning campaigner, Melis Figanmeşe, about the ability of stories to help audiences relate to the ways that climate change is impacting the lives of others, the importance of cutting out the jargon and communicating with accessible language, and some practical tips for running successful campaigns at scale.
Published 08/21/23
Talking to youth climate activist and advocate of indigenous perspectives, Keshoe Isaiah, about the indivisibility of nature and culture within the Maasai community, the role of indigenous perspectives in conservation and adaptation, and the power of stories to carry important information across generations.
Published 07/31/23
Talking to climate communications expert and business activist, Lucy von Sturmer, about theories of change, divesting talent from polluting industries, and how inevitable personal limitations make radical collaboration a weapon of choice.
Published 07/10/23
Talking to 11-year-old climate podcaster, Zachary Fox-DeVol, about climate anxiety in younger generations, the gaps he perceives in climate communication as it stands today, before hearing from Zach’s mum, Carol, on the impact that raising a child so engaged in climate change has had on their family.
Published 06/19/23
Talking to Solveig Zophoniasdottir, Head of Learning at the EU’s main climate innovation initiative, Climate-KIC, about the need for systems perspectives in efforts to address the climate crisis, what communicators can learn from this kind of thinking, and the value of embracing uncertainty, complexity, and experimentation.
Published 05/29/23
Talking to writer, researcher, campaigner, and advisor, Robin Webster, about the challenges associated with discussing climate change with family, friends, and others, what doing so can achieve in relation to the bigger picture, and what a good climate conversation looks like.
Published 05/22/23
Talking to Ravi Sreenath of data-for-good advisory firm, Ripple Research, about the benefits of applying big data to pressing challenges like the social impacts of climate change, what aggregated online activity can tell us about society, and how we can use those kinds of insights to create more impactful communication.
Published 05/08/23
Talking to senior journalist, media researcher, and independent advisor, Alexandra Borchardt, about the shortfalls of climate journalism conducted over the last few decades, the value of approaches that bring news home to people in their local contexts, and the responsibility that climate journalists hold by virtue of their work.
Published 04/24/23
Talking to Just Stop Oil supporter, Phoebe Plummer, about the role of direct action in response to the climate crisis, the urgency of the situation, and what we, as communicators, can learn from groups like Just Stop Oil.
Published 04/10/23
Talking to author and entrepreneur, Georgina Wilson-Powell, about the value of actions taken at the individual scale, the benefits of encouraging small shifts in behaviour rather than enormous ones, and the pressing need for a broad, inclusive approach to talking about – and acting on – climate change.
Published 03/27/23