Ep. 50: The Art of Attraction: Balance Brand and Lead Generation -

Confessions of a Higher Ed CMO — with Jaime Hunt

Ep. 50: The Art of Attraction: Balance Brand and Lead Generation

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Attracting the “right” kind of student is one way that institutions can position themselves to thrive amid the approaching enrollment cliff. In this episode, Jaime talks with Bart Caylor, president of Caylor Solutions and author of “Chasing Mission Fit” about just that – and how schools can effectively market and brand themselves to reach those students.

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