As Joey Schmit, Associate VP of Global Marketing & Communications at New York University, pointed out in our insightful conversation, higher ed institutions often prioritize departmental needs over their students. That realization motivated Joey and his peers at NYU to elevate the student experience through human-centered design, a framework that creates solutions using  an empathic lens. Joey shares how NYU is mapping the student journey by putting students first and addressing the internal cultural dynamics that impact strategic outcomes.