Fact: quality leads don’t magically appear. In most cases, if you think you’ve been doing something wrong because your lead gen takes time and effort, you’re probably already on the right track.  Because having to work to get leads is entirely normal.  In this episode, we’re blowing up the myth of easy lead generation and diving into what really works to attract high-quality clients for your micro agency. Spoiler alert: it’s not as sexy as ‘set it and forget it,’ but it’s much more effective. Topics discussed in this episode include: The fantasy of “effortless leads” that we’ve been sold. The truth about lead generation going into 2025. Why specificity matters more than ever. Tips for refocusing on lead generation that actually works. Why patience and persistence is the name of the game.  For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.  To stay in the loop by email, sign up for updates at https://bsfreebusiness.com/agencies/