Ever wonder, "What should I really be doing as the owner of a micro agency?" In the early days, you're doing everything—client work, admin, sales. But as your agency grows, your role gets blurry.  Are you focusing on the right things? Or holding on to tasks that no longer fit your agency’s future? If so, it might be time for a role reset—without losing the work you love or sticking to a one-size-fits-all approach. In this episode, we’re diving into the why and how of a role reset, helping...

Fact: quality leads don’t magically appear. In most cases, if you think you’ve been doing something wrong because your lead gen takes time and effort, you’re probably already on the right track.  Because having to work to get leads is entirely normal.  In this episode, we’re blowing up the myth of easy lead generation and diving into what really works to attract high-quality clients for your micro agency. Spoiler alert: it’s not as sexy as ‘set it and forget it,’ but it’s much more...

Have you ever seen a “proven” formula for closing big clients and wondered if it might just work? Spoiler alert: it probably won’t.  Big-name entrepreneurs push 10-step funnels and quick wins, but the reality is that corporate clients don’t want flashy tactics. They want a reliable partner who understands their complex needs. In this episode, we’re breaking down why these tactics don’t work for selling to corporate clients—and what does.  Topics discussed in this episode include: Why...

Leadership isn’t a walk in the park—it’s tough as hell.  Forget the “delegate and disappear” fantasy; real leadership means facing the hard stuff: tough feedback, letting go of control, and getting your hands dirty.  Great leaders aren’t perfect; they’re competent. And if you’re not, trust me—your team and your bottom line will feel it. In this episode of Confessions of a Micro Agency Owner, we’re getting into why leadership isn’t the easy, breezy dream it’s sold as and why competence as a...

People like to talk about their big revenue numbers, but as any seasoned micro agency owner can tell you, revenue doesn’t tell the whole story. The reality is that if your cash flow is a hot mess and you’re always trying to finesse the numbers to make them “work,” your revenue numbers don’t truly reflect the health of your business.  In this episode, we're getting honest about the numbers that truly matter for your micro agency. It's not just about revenue—it's about staying profitable and...

Do you feel like you’re drowning in work and there aren’t enough hours in the day? If so, you’ve probably been considering whether hiring could be the solution to your troubles. Unfortunately, hiring isn’t the magic bullet we’re often told it is. Hiring when you and your team are already in the weeds might cause MORE chaos. In this episode, we're cutting through the BS about hiring as a capacity solution. I'll show you why adding more people is only sometimes the answer and share some...

Having a team that can grow with your microagency is the ideal scenario — but is it realistic?  Maybe, maybe not.  Just because you may have team members willing to learn, spending time and energy training them up may not actually be the best solution.   In this episode, I’ll explore what team capabilities really mean and how to determine whether your team is ready to support your growth. Plus, I’ll share the difference between a team that’s just 'trainable' and one that’s truly capable. ...

Have you ever felt like even though things are going well, your micro agency’s brand isn’t quite right? It may feel misaligned. Maybe it reads a little outdated, and it’s holding you back.  Whatever feels off, you know for a fact that you don’t have a massive budget or a giant marketing team to work on this. So, how do you build your cachet? In this episode, we’re tackling something you can’t afford to ignore—your branding and positioning. It’s not just about looking good; it’s...

Do you ever feel like all the business advice for agencies has little to nothing to do with running a micro agency?  You’ve got scale sharks pushing their one-size-fits-all blueprints that steer you straight into burnout when you really need a strategic roadmap you can tailor to your needs.  Enter the Micro Agency Momentum Model.  In this episode, I’ll introduce you to the model and explain how it’s designed to counter the myth of more when building your business so you can grow in a way...

Are your rates working for you or against you?  Pricing is tricky when you’re a solo show, but it gets far more complex when you factor in your employee (or contractor costs) and your agency’s other expenses.  In this episode, we’ll explore the pricing trap that keeps micro agency owners stuck and how to finally escape it. Topics discussed in this episode include: What is the pricing trap? Why you need to find pricing that works for you, your team and your clients. How to set...

Growing a micro agency can be tricky, especially when you’re inundated with messages about quick growth and how fast you can be free of the day-to-day grind. If you’ve ever wondered why your growth hasn’t been fast OR easy, this episode is for you as we unpack the myths of scaling that the dudes in backwards baseball hats are promising if you just follow their “proven” system.  In this episode, we’ll be exposing the scale sharks and their flashy promises for what they really are, and...

You know that feeling when everything seems to pile up, and nothing seems to move unless you give it the green light? That feeling is VERY real for micro agency owners as so many things get stuck on their plate that don’t need to be there. But is this just part of the deal, or is there something you can do about it? Do you just need to hire more help or delegate more? In this episode, we’ll uncover why you’re the bottleneck (spoiler: it’s not always what you think) and, more...

Have you ever wished there was a handbook for how to run a micro agency? One that isn’t focused on stretching your big budget or juggling a huge staff like you would be at a more traditional agency? As a micro agency owner, it sometimes feels like  “improvising” is your middle name.  This is just one reason why discarding the conventional agency playbook and learning how to develop an agency that won't exhaust you sounds SO appealing.  In this episode, we're discussing a topic that every...

Welcome to 'Confessions of a Micro Agency Owner,' where we cut through the noise and get real about the challenges of running a micro agency. In this inaugural episode, I explain why I started this podcast and what you can expect from future episodes.  Topics discussed in this episode include: Why I launched this new podcast.  The realities of running a micro agency. Why running an agency can feel so HARD.  Key questions we’ll be tackling this season on the podcast.  A little...