In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more. ************************ Timestamps: 00:00 Intro  01:30 Who is Andrew Davies? 01:49 Andrew’s background. 03:22 What is Paddle about, who is it for, and its pricing model? 05:47 Navigating content marketing challenges from a CMO's perspective. 08:10 Balancing creativity and commercial goals in content marketing. 10:38 The complexity of attribution in marketing. 13:29 Integrating customer insights into your content strategy. 14:49 Expectations for content teams to analyze data. 15:57 Elevating brand engagement through episodic video content. 19:14 Balancing specialized content with broad appeal in business strategy videos. 22:10 Content's role in corporate acquisition. 25:07 The emotional core of business narratives and acquisition. 27:18 The remote realities of content production. 28:55 What the path towards becoming a CMO looks like. 32:42 Learn more about Andrew Davies and Paddle and get in touch. 33:24 Outro ************************ Useful Links: https://www.paddle.com/studioshttps://www.paddle.com/blog/saas-market-report-march-2024https://www.paddle.com/customersAndrew on LinkedIn: https://www.linkedin.com/in/andjdavies ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.