Episodes
In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.
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Timestamps:
00:00 Intro01:14 Who is Sam Balter?01:52 What Wistia is about and its customer base.03:06 Wistia’s features and benefits for businesses.05:32 Overview of Wistia’s content strategy.07:05 Using video to build strong brand affinity.10:13 How video marketing...
Published 05/06/24
Published 05/06/24
In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.
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Timestamps:
00:00 Intro01:28 The origin of the Louder Than Words podcast.
03:48 Building a personal brand on the side.
06:59 John’s background.
15:15 Learnings from leading marketing at Databox.
22:27...
Published 04/29/24
In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content production for an agency, thoughts on Ten Speed’s content strategy, and more.
This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training).
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Timestamps:
00:00 Intro
02:27 Who is Ryan Sargent?
02:52 Ryan’s background.
04:02 What is Ten...
Published 04/22/24
In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.
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Timestamps:
00:00 Intro
01:44 Launch of the ‘Create Once, Distribute Forever’ book.
02:45 Why did Ross write a book now?
04:17 Focused on story distribution.
05:36 Blurred lines between content marketing for B2B and B2C.
07:18 Befenits of...
Published 04/15/24
In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.
This episode is brought to you by our friends at Lettuce.
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Timestamps:
00:00 Intro
02:05 Who is Eric Doty?
02:36 What’s Dock?
03:40 LinkedIn, networking, and moderating Superpath's community.
08:59 Eric’s LinkedIn strategy.
11:21 Building...
Published 04/08/24
In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more.
This episode is brought to you by our friends at Minuttia.
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Timestamps:
00:00 Intro
03:35 Who is George Chasiotis?
03:52 Insights on the content marketing recession.
08:47 What is Minuttia?
10:22 Introducing...
Published 04/01/24
In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.
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Timestamps:
00:00 Intro.
03:10 Who is Amanda Natividad?
03:37 Amanda's background.
04:59 What is SparkToro?
06:23 Reflection on changes in marketing.
12:27 Original content on SparkToro’s blog.
14:20 Personal...
Published 03/25/24
In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.
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Timestamps:
00:00 Intro
02:06 Who is Lashay Lewis?
02:35 Lashay’s perspectives on social media.
05:48 The origin story of Authority Plug.
09:06 Transitioning to consultancy.
10:57 Crafting a unique positioning.
13:32 The impact of...
Published 03/18/24
In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more.
This episode is brought to you by our friends at tealhq.com.
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Timestamps:
00:00 Intro02:04 Who is Bridget Poetker?02:21 Bridget’s background.02:58 What is Loop & Tie?04:26 Loop & Tie choice-based gifting model.06:53 Loop & Tie sustainability ethos in...
Published 03/11/24
In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance creating luck, and major challenges in running content programs in enterprises and more.
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Timestamps:
00:00 Intro
03:00 Who is Tommy Walker?
03:56 Tommy’s background.
05:13 Tommy’s entrepreneurial journey.
08:59 Creating luck through hard work.
12:26 Experiences working on CXL and managing high standards.
17:44...
Published 03/04/24
In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.
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Timestamps:
00:00 Intro
02:21 Who is Jessica Walker?
03:03 Jessica’s background.
03:51 What is MEDDICC?
04:40 How does MEDDICC help customers?
05:33 MEDDICC’s ICP.
06:39 Different implementation plans based on customers.
08:09 What does media mean at MEDDICC?
10:57 SMEs' expertise in...
Published 02/26/24
In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more.
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Timestamps:
00:00 Intro01:26 Who is Joshua Palmer?02:14 Joshua’s background.03:07 What is OnBoard?05:49 Customer profiles of OnBoard.08:49 OnBoard’s features and use cases.11:09 Challenges in board collaboration.12:08 OnBoard’s PLG motion.13:38 Components of...
Published 02/19/24
In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.
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Timestamps:
(00:00) - Intro
(03:03) - Who is Sean Blanda?
(03:29) - What’s Crossbeam?
(04:43) - Crossbeam marketing function.
(06:31) - Crossbeam content team communication and structure.
(08:32) - Crossbeam marketing...
Published 02/12/24
In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more.
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Timestamps:
(00:00) - Intro
(02:04) - Who is Zoe Hawkins?
(02:28) - Zoe’s background.
(03:28) - The importance of curiosity in crafting content.
(06:14) - Building space for creativity.
(09:11) -...
Published 02/05/24
In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.
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Timestamps:
(00:00) - Intro
(02:05) - Who is Fara Rosenzweig?
(02:27) - Fara’s background.
(06:23) - What’s WorkRamp?
(07:33) - WorkRamp’s ICP.
(09:43) - Content marketing program at WorkRamp.
(14:17) - Content types for specific personas.
(20:13) - Content creation process.
(22:44) -...
Published 01/29/24
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.
In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more.
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Timestamps:
(00:00) - Intro
(02:33) - Who is Molly Talbert?
(03:04) - Molly’s background.
(03:37) - Challenges of content marketing in...
Published 01/22/24
This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’.
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Timestamps:
00:00 Intro02:37 Who is Emily...
Published 01/15/24
On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss:
- How Nicole manages content across multiple brands- How she stays in touch with customer needs and feedback- The moment her company realized its messaging was broken
👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/
👉 You can learn more about Partnero here: https://www.remotecompany.com/
Published 01/08/24
On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss:
- How Alina built a rock solid bench of freelancers- Why attention to detail and SOPs are the not-so-secret key to success- How she runs a massive blog with a tiny team
👉 You can follow Alina Benny on LinkedIn here: https://www.linkedin.com/in/heyabenny/
👉 You can learn more about Aura here: https://www.aura.com/
Published 01/02/24
On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss:
- How Caitlin scaled content production to 50 articles/month- Her process for making sure every piece is reviewed by an SME- Why she's rolling our her content strategy in distinct phases
👉 You can follow Caitlin Burns on LinkedIn here: https://www.linkedin.com/in/caitlin-burns-75a879a7/
👉 You can learn more about Dovetail here: https://dovetail.com/
Published 12/18/23
On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss:
- Why Podia's content focuses almost exclusively on showcasing customers- How SaaS companies can leverage creators' skills and audiences- How to market a multi-product app with infinite buyer personas
You can subscribe to Benyamin's newsletter here 👉 https://diamondpencils.substack.com/
👉 You can follow Benyamin Elias on LinkedIn here: https://www.linkedin.com/in/benyamin-elias-5b1b0396/
👉 You can learn more about...
Published 12/11/23
On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss:
- How her start in reality prepped for marketing to technical buyers- The fundamental marketing principles that power Code Climate's strategy- How (and why) she's so careful about voice, tone and messaging
👉 You can follow Hillary Nussbaum on LinkedIn here: https://www.linkedin.com/in/hillaryberkowitz/
👉 You can learn more about Code Climate here: https://codeclimate.com/
Published 12/04/23
On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss:
- How she's built a business she loves running- How she secures great projects over and over again- Tips for diversifying income streams and chasing novelty
👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/
👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/
Published 11/27/23
On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss:
- Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What content team should be doing in 2024
You can read the full report here: https://www.marketingog.com/survey
👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/
👉 You can learn more about OGM here: https://www.marketingog.com/
Published 11/20/23
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