In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more. This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/). ************************ Timestamps: 00:00 Intro03:28 Who is Lane Scott Jones?03:58 Is it overwhelming to write content for Zapier?06:20 Automation in the...

In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’. This episode is brought to you by our friends at SHUFFLL. ************************ Timestamps: 00:00 Intro03:54 Who is Emily Triplett Lentz?04:13 Emily’s...

In this episode of Content Briefly, we've interviewed Michael Lowe, Sr. Director, Corporate Marketing at At-Bay, and discussed his role back at Clari, the differences between coining a term and category creation, how content works in a category creation playbook, and more. This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/). ************************ Timestamps: 00:00 Intro 03:46 Who is Michael Lowe? 04:25 Michael’s...

In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more. This episode is brought to you by our friends at Minuttia (https://minuttia.com). ************************ Timestamps: 00:00 Intro03:03 Who is Robyn Showers?03:35 Robyn’s background.06:25 What is Apollo.io?08:39 Writing approach at...

In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more. This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/). ************************ Timestamps: 00:00 Intro 02:44 Who is Hila Bouzaglou? 03:26 Hila’s background. 05:35 The origins of Shelf. 06:44 Solving the...

In this episode of Content Briefly, we've interviewed Kasey Fleisher Hickey, Senior Director, Brand and Content at Attentive, and discussed the product, prioritizing daily tasks, creating impactful content, how content and brand overlaps, and more. This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/). ************************ Timestamps: 00:00 Intro 02:56 Who is Kasey Fleisher Hickey? 03:17 Kasey’s background. 04:13 What is...

In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more. Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/ This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/). ************************ Timestamps: 00:00 Intro 03:41 The ‘why’ behind The State of (Dis)Content. 07:38 Tommy’s...

Signup for Superpath Pro here → https://www.superpath.co/ And use code "ericdoty" to knock 20% off. ************************ In this episode of Content Briefly, we've discussed with Eric Doty about his new role as Head of Community at Superpath, relaunching Superpath Pro, one-on-ones for pro members, and all the fascinating things we’re working on. This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and...

In this episode of Content Briefly, we've interviewed Jessi Craige Shikman, Editor at First Round Capital, and discussed how the First Round Review operates, some of the best interview tips,  how she empowers writers with good editing and feed processes, and more. This episode is brought to you by our friends at Duckbill (https://www.getduckbill.com/). Use code SUPERPATH for 50% off for the first two months. ************************ Timestamps: 00:00 Intro 03:03 Who is Jessi Craige? 03:25...

In this episode of Content Briefly, we've interviewed Hailley Griffis, Head of Communications and Content at Buffer, and discussed how communications and content intersect at Buffer, the legacy of Buffer's content marketing program, and more. This episode is brought to you by our friends at SHUFFLL. ************************ Timestamps: 00:00 Intro  02:58 Who's Haley Griffis? 03:14 Haley's background. 04:52 Transition from PR to content. 08:27 Buffer's culture of transparency. 13:37...

In this episode of Content Briefly, we’ve interviewed Jakub Rudnik, Head of Content & SEO at Softr, and discussed what it’s like to market a product with many use cases, and more. This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/). ************************ Timestamps: 00:00 Intro03:07 Who is Jakub Rudnik?04:13 Jakub’s background.06:54 What’s Softr and its core use cases?11:00 The no-code advantage in marketing Softr.13:34...

Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/ ************************ In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more. This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months. ************************ Timestamps: 00:00 Intro 03:09...

In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more. ************************ Timestamps: 00:00 Intro01:36 Who is Ray Mina and What is Freshpaint?02:39 The challenges of CDPs in healthcare.03:53 The tightrope of healthcare marketing without breaking rules.05:15 Fast-tracking the sales cycle in a compliance-driven...

In this episode of Content Briefly, we’ve interviewed Kisha Velazquez, Web Content Manager at Fordham University School of Law, and discussed how she came into content marketing from entrepreneurship, how she uses content SEO to attract visitors, and more. ************************ Timestamps: 00:00 Intro03:25 Who is Kisha Kisha Velazquez?03:55 Kisha’s background.07:22 Going into content marketing with an entrepreneurship background.09:58 Acquiring customers (in this case law students) at...

In this episode of Content Briefly, we’ve interviewed Erica Schneider, Founder of Content Sparring, and discussed her unique, non-traditional approach to the business of content beyond just the craft and more. This episode is brought to you by our friends at Captain (https://www.contentcaptain.io/ and https://echoreads.io/). ************************ Timestamps: 00:00 Intro02:29 Who is Erica Schneider?03:15 Erica Schneider’s background.05:01 How LinkedIn fits into Erica’s strategy.08:20...

In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact [email protected]. ************************ Timestamps: 00:00 Intro.02:39 Who is Ross Hudgens?03:33 Ross background.06:18 Customer’s take on SEO marketing and the...

In this episode of Content Briefly, we’ve interviewed Ben Bradbury, GM of Audio/Video & Production at Workweek, and discussed Workweek's talent-first approach to B2B content, why empowering your writers and creators is so important, how to repurpose content for maximum impact, and more. This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact [email protected]. ************************ Timestamps: 00:00 Intro 02:40 Who is Ben Bradbury? 03:01 Ben’s...

In this episode of Content Briefly, we’ve interviewed Lane Scott Jones, Director of Corporate Marketing (Interim) at Zapier, and discussed her innovative strategies for achieving a staggering 454% content ROI, the expansion of her marketing team to 20 members, the reasoning behind Zapier's prolific output of 85 articles per month, and more. This episode is brought to you by our friends at Campfire Labs (https://www.campfirelabs.co/). ************************ Timestamps: 00:00 Intro02:33 Who...

In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more. This episode is brought to you by our friends at Minuttia. ************************ Timestamps: 00:00 Intro01:16 Who is Tom Bangay?02:01 Tom’s Background.02:42 What’s Juro?03:53 Using the Juro AI tool to craft first drafts of service contracts.05:08 Juro’s target...

In this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more. This episode is brought to you by our friends at Animalz.  ************************ Timestamps: 00:00 Intro02:44 Who is Araminta Robertson? 04:01 Typical client at Mint Studios. 04:58 The ‘why’ behind niching down to fintech...

In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more. This episode is brought to you by our friends at Animalz.  ************************ Timestamps: 00:00 Intro 01:53 Who is Amrita Mathur? 05:59 Figuring out who’s who inside a...

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more. ************************ Timestamps: 00:00 Intro01:22 Who is John Collins? 02:35 Lessons from Intercom's content marketing trials. 05:52 Insights on structuring and scaling content teams. 09:07 Evolving strategies in...

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more. ************************ Timestamps: 00:00 Intro 01:17 Who is John Collins? 04:53 John’s journalism background. 06:45 Diversifying content from ebooks to audiobooks and beyond. 09:41 Real engagement through thought leadership and customer insight. 13:21 Content culture success. 15:57 Pushing...

In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more. ************************ Timestamps: 00:00 Intro  01:30 Who is Andrew Davies? 01:49 Andrew’s background. 03:22 What is Paddle about, who is it for, and its pricing model? 05:47 Navigating content marketing challenges from a CMO's perspective. 08:10 Balancing creativity and...