On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss: - Why Podia's content focuses almost exclusively on showcasing customers- How SaaS companies can leverage creators' skills and audiences- How to market a multi-product app with infinite buyer personas You can subscribe to Benyamin's newsletter here 👉 https://diamondpencils.substack.com/ 👉 You can follow Benyamin Elias on LinkedIn here: https://www.linkedin.com/in/benyamin-elias-5b1b0396/ 👉 You can learn more about...

On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss: - How her start in reality prepped for marketing to technical buyers- The fundamental marketing principles that power Code Climate's strategy- How (and why) she's so careful about voice, tone and messaging 👉 You can follow Hillary Nussbaum on LinkedIn here: https://www.linkedin.com/in/hillaryberkowitz/ 👉 You can learn more about Code Climate here: https://codeclimate.com/

On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss: - How she's built a business she loves running- How she secures great projects over and over again- Tips for diversifying income streams and chasing novelty 👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/ 👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/

On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss: - Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What content team should be doing in 2024 You can read the full report here: https://www.marketingog.com/survey 👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/ 👉 You can learn more about OGM here: https://www.marketingog.com/

On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss: What Ty is learning from customers and sales How important will SEO be in 2024? His recommendations for diversifying content 👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/ 👉 You can learn more about Animalz here: https://www.animalz.co/

On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss: - Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at Shopify You can read Greg's personal blog here: https://www.gregoryciotti.com/ 👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/ 👉 You can learn more about Kapwing here:...

On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss: - Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more 👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/ 👉 You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/ 👉 You can learn more about...

On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss: - How Ash turned his side project into a full-time gig and then an exit- What B2B sites can learn from niche media sites like Living Cozy- The importance of learning tools (like Webflow) to maximize your own ability to GSD- How to prioritize content when you have tons of ideas 👉 You can follow Ash Read on LinkedIn here: https://www.linkedin.com/in/ash-read/ 👉 You can learn more about Frontcourt Studio here:...

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss: - Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York Times Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/ 👉 You can follow Aaron Orendorff on...

On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss: - How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development 👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/ 👉 You can learn more about Teal here: https://www.tealhq.com/

On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss: - What strategy *actually* means and how to create one- Why Mark tackled small wins in his first month on the job- The reasons SEO isn't a priority for Freshpaint 👉 You can follow Mark Rogers on LinkedIn here: https://www.linkedin.com/in/markrogers88/ 👉 You can learn more about Freshpaint here: https://www.freshpaint.io/

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss: - ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks 👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/ 👉 You can learn more about Ogilvy here: https://www.ogilvy.com/

On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss: - Mutiny's long-term approach to building trust- Why Stewart eschews SEO in favor of an owned audience approach- Why he doesn't milk content or community for metrics 👉 You can follow Stewart Hillhouse on LinkedIn here: https://www.linkedin.com/in/stewarthillhouse/ 👉 You can learn more about Mutiny here: https://www.mutinyhq.com/

On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss: - How to create content when it's the product- Using repeatable content formats to increase velocity- Programmatically repurposing long-form content into useful snippets- How to use publicly available to create novel content- How to find and use "golden nuggets" You can signup for the free Sacra newsletter here → https://sacra.com/ Also, Sacra is hiring an Analyst → jobs.sacra.com 👉 You can follow Jan Erik-Asplund on...

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss: - How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resources Nathan also writes about marketing on his Medium blog: https://ellering.medium.com/ 👉 You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/ 👉 You can learn more...

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss: - Brianna's process for training (and being trained by) sales teams- How her team supports a long and technical sales cycle- Why "booked sales calls" is her favorite content metric 👉 You can check our her personal website here: https://www.braveink.co/ 👉 You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/ 👉 You can learn more about Inscribe here: https://www.inscribe.ai/

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss: - How Jess markets, upsells and cross-sells a product with a ton of features- Why she's chosen to invest heavily in audio and video content- Her process for getting to know the customer- Why daily standups are the key to good team communication- How she achieved a 12x "content repurposing multiplier" Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here →...

On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss: - Workweek's talent-first approach to B2B content- Why empowering your writers and creators is so important- How to repurpose content for maximum impact- How to run virtual events that people will love Ben runs of podcast of his own called "Subject Matter," which you can check out here → https://workweek.com/show/subject-matter/ This episode is presented by our friends at The Juice. You can signup for a free account...

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss: - How Kyle scaled content as a marketing team of one- Addressing thousands of use cases with limited resources- How to choose topics when there are infinite choices This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/ 👉 You can follow Kyle Kuczynski on LinkedIn here: https://www.linkedin.com/in/kyle-kuczynski/ 👉 You can learn more about...

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss: - How Lane calculated a 454% content ROI for Zapier- How she grew the team from four to 20 people- How (and why) Zapier publishes 85 articles each month- How A.I. is speeding up the team's editing workflow 👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/ 👉 You can learn more about Zapier here: https://zapier.com/

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss: - Where content and brand overlap- Building a content strategy around a product- Why small teams and good vendors thrive together 👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/ 👉 You can learn more about Voiceflow here: https://www.voiceflow.com/

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss: - Why Arrows doesn't have or want a content calendar- The importance of platform-native content- Why Arrows puts an "unsubscribe" link at the top of every newsletter 👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/ 👉 You can learn more about Arrows here: https://arrows.to/

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss: - Enterprise content strategy and org chart- The huge importance of content ops- Advocating for resources, people and tools 👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/ 👉 You can learn more about Meta here: https://about.meta.com/

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss: - How George started and grew Minuttia- The "content recession"- How Minuttia has protected itself from A.I. 👉 You can follow George Chasiotis on LinkedIn here: https://www.linkedin.com/in/georgioschasiotis/ 👉 You can learn more about Minuttia here: https://minuttia.com/

On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show. Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their free users into lifelong customers.  His book, Product-Led Onboarding: How to Turn Users into Lifelong Customers is a best seller, and covers just that. Today, Jimmy and Ramli look at the various elements of product based growth marketing, and...