In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more. ************************ Timestamps: 00:00 Intro 01:17 Who is John Collins? 04:53 John’s journalism background. 06:45 Diversifying content from ebooks to audiobooks and beyond. 09:41 Real engagement through thought leadership and customer insight. 13:21 Content culture success. 15:57 Pushing boundaries with bold campaigns and events. 20:02 Building a content powerhouse. 22:22 Content strategy nuances. 25:50 Building a specialized content team and managing external agencies. 28:40 The impact of content cadence on audience engagement. 31:44 Simple metrics for measuring content success. 33:01 Engaging audiences where they are. 36:26 Strategic audience segmentation. 38:17 Consulting for content growth and marketing success. 40:02 Learn more about John Collins and get in touch. 41:12 Outro ************************ Useful Links: Website: https://johncollins.cc/ John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.