In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more. ************************ Timestamps: 00:00 Intro01:22 Who is John Collins? 02:33 Lessons from Intercom's content marketing trials. 05:10 Insights on structuring and scaling content teams. 08:50 Evolving strategies in content marketing and SEO. 12:46 Shifting focus in content marketing strategies. 15:07 The future of content marketing teams. 17:04 Content's role in traffic generation and shaping company voice. 17:36 Challenges and rewards of working independently. 21:16 Balancing writing and consulting. 22:50 Learn more about John and get in touch. 23:51 Outro ************************ Useful Links: Website: https://johncollins.cc/ John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.