Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/ ************************ In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more. This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months. ************************ Timestamps: 00:00 Intro 03:09 Who is Becky Lawlor? 04:05 The role of original research in thought leadership content. 05:40 The rise of data-driven content. 07:55 Becky's B2B Buyer Guide report. 10:48 Challenges and benefits of original research. 13:23 In-house vs third-party reports. 17:18 The execution challenges of original research. 20:30 Gated vs. open access to original research. 24:13 Research sources: product and third-party data. 27:24 AI in content creation and original research. 31:08 Learn more about Becky and Redpoint and get in touch. 32:00 Outro ************************ Useful Links: https://redpointcontent.com/https://www.linkedin.com/in/beckylawlor/************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.