Our first creator for the Side-Hustle Shuffle series is Giulia.Giulia Dugo is the San Diego-based content creator behind Palm Trees & Pellegrino. By day she works in tech and by night (and weekends) she runs Palm Trees & Pellegrino. Palm Trees & Pellegrino's mission is to highlight hidden gems, travel tips, and everyday outfit ideas. Launched in 2016 after graduating from university and moving to Seattle for a job in tech, the brand has grown to a community of 100k+ across platfor...

Are you thinking about starting a side-hustle? Or are you currently balancing a side-hustle with work, school, or a family? This latest series: The Side Hustle Shuffle is for you. The purpose of this new series is to inspire creators and creatives out there to pursue their side hustle. We all know it’s truly a hustle to shuffle between work, school, family, rest, and your passions, but it is possible. We’ll be speaking with the creators currently balancing their creator side-hustles in t...

Today we’re chatting about a few tips to create saveable and shareable content for your audience. Shareable content is any video or photo that has been reposted or re-shared by your audience. Savable content is any photo or video that has been saved by your audience.We’re going to chat about why people save and share content. And we’ll also explore different content ideas to create shareable and saveable content for your audience.Follow us on Instagram: @creativeeditionpodcast Follow Emma o...

Today we’re going to chat about how to create a content plan and stick with it. What is a content plan?A content plan brings your content (photos, videos, graphics, audio) and platforms together. Your content plan includes your topics aligned with your mission statement, content pillars, and your audience.If it’s your goal to build your brand, business, and community, creating a content plan for your social media channels can help you do that.Follow us on Instagram: @creativeeditionpodca...

Are you interested in becoming a creator or influencer in 2024? It’s not too late (it’s never too late) to start experimenting with creating content and deciding that you want to pursue content creation. Today, we discuss 5 tips for brand new creators getting started this year. We’ll talk about why it’s important to create a mission statement and start with a niche. And we’ll also discuss how to start experimenting with content creation.  Follow us on Instagram: @creativeeditionpodcast ...

Today we’re revisiting Creator Life Stages. No matter where you’re at as a creator, understanding your life stage can help you figure out where to focus your energy.   Creator Life Stages include: SeedSproutDaisySunflowerWhether you’re a content creator, influencer, UGC creator, or a small business owner, you are probably on a specific stage of your creative journeys.  Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And...

Today, I’m joined by Alisha, the co-founder of Seattle Business Babes, founder of the Social Project, and host of the Here for a Good Time Podcast. Alisha shares how she brought the Business Babes chapter to Seattle and what she’s learned about creating events for her community. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

As a creator, influencer, or small business owner, it might not cross your mind that you need a bio or biography ready. But if you’re being tapped to do a podcast interview or you’re taking on a speaking engagement, you’ll probably be asked for one. I’m recently preparing for my first networking/speaking opportunity this year. I’ll be speaking on the panel at the Seattle Business Babes relaunch event. And Alisha, one of the gals behind Seattle Business Babes, requested a bio. I hadn’t...

Today we have Kristen Rask, the President of Urban Craft Uprising. Kristen shares with us how she got involved with craft show vending and the community of makers she serves with Urban Craft Uprising. She also shares with us how she started a blog, created her small business, and the challenges she sees with small businesses today. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

It’s time for a reintroduction! Today I’m sharing a little bit of my journey as a creator and host of the Creative Edition Podcast. I’m sharing when and why I started Emma’s Edition, when I took content creation full-time, and when I started the podcast. I also share two pieces of advice to new creators in 2024. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

I’m currently reading Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski. I’m blown away by what I’ve learned. As a creator, a new mom, a former aerospace project manager, a former graduate student working full-time, a former college student and more, I’ve dealt with stress for as long as I can remember. I wish I had a book like this in my early 20s. So today, I wanted to share one of the main things I’ve learned with this book: The 6 ways to complete the...

Talking about your finances can be intimidating, stressful, overwhelming, and every other negative emotion out there. But I’m here to help you talk about your finances and maybe reframe your mindset around your finances. If you’ve been listening to the podcast for a while or following me on Instagram, you know I talk about money. I personally have been turning around my negative relationship with money and I want to encourage creators (everyone) to also acknowledge their relationship with...

Today, we’ll go through a few things to help you be prepared for the rest of 2024! We’ll chat about refreshing your bio as well as setting goals for this year. We’ll also chat about clarifying how you want to connect with your community this year. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis. Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels.  Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest:...

Are you looking for ways to make money as a creator this year? For some creatives, it might make sense to produce a digital product like a course. For other entrepreneurs, it might make sense to explore coaching. From working with brands to producing/making you’re own products, today we chat about 5 ways to make money as a creator.  Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion. So what are brands looking for? Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.  Here are four top KPIs (key performance indicators) brands might be measuring in 2024: ConversionsBrand...

The New Year brings lots of exciting changes, opportunities, and perspectives. Personally, I’ve always taken the new year to examine what new routines and habits I want to integrate into my lifestyle. If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you. What is a routine? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently...

Are you revisiting your content strategy for the end of this year or beginning of next year? If so, this episode is for you. I’ve read through Instagram’s blog about creating successful Instagram posts. We’ll chat about a few things that Instagram deems what makes content engaging across reels, posts, and carousel posts. Here are the things that make reels engaging on Instagram: -   Entertaining, original videos might include transitions and effects -   Emphasizing key points with timed...

The start of a New Year is a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media.   Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include: Scrolling, saving and sharingCreating content And connecting with your communityFollow us on Instagram:...

Can you believe it’s already the New Year?! Today, we’re going to chat about different ways to make sure you have a great start to the New Year. From reflecting back on the previous year, to discussing highs and lows, to figuring what you need to let go of, today’s episode is full of great tips.  Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Is it time to bet on yourself in the New Year? Today, we chat about 4 different reasons why betting on yourself is worth it. We’ll discuss how the best investment you can make is in yourself. We’ll also talk about how you learn how to take risks and allow yourself to live your dreams. If you’ve been wanting to take a risk and invest in yourself, this podcast episode is for you.  Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest:...

Today, we’re chatting about three things to let go of as a creator/influencer in 2024. The three limiting beliefs we’re going to discuss are: The algorithm is not showing my content to my audience.I don’t have enough time to invest or dedicate to my side-hustle/career.People are going to judge me for…. Pursuing my side-hustle/dreams/etc.Tune in to hear the tips about how to let go of these limiting beliefs! Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram:...

If you’re in a busy season of life, or you’re trying to create content consistently again, or want to organically batch content, this episode is for you. I’m sharing how I’m embracing the “everything is content” mindset. Tip 1: Schedule one content day a month (or every other week or once a week) whatever works for your schedule, put it on the calendar. The biggest reason I say to schedule it is so you can plan around that day. If you’re a new parent like me, you can plan for childcare. I...

Are you ready to impress your brand partners as a creator/influencer? Me too! I’ve been working with brands since 2016 and working with brands is the primary way I make money as a creator. I’m sharing 5 tips on how to impress your brand partners as a creator/influencer today. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Today I’m sharing a big update for Emma’s Edition: I brought on management for Emma’s Edition! I managed partnerships from 2016-2022 on my own. I learned so much over the last 7 years. I wasn’t sure if I’d ever bring a manager on but when I got pregnant at the end of last year, I started to consider it. I’m sharing why I decided to bring on a manager and how I’m feeling about it so far.  Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest:...