How creating niche content attracts dream clients (case study with Emma Cooke)
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Description
In this episode, I'm re-sharing an interview and mini mentoring session I recorded with Emma from Weights & Wine late last year. I wanted to re-visit this chat because I'm sure you'll find it helpful and inspirational. Faced with HUGE changes during early lockdowns, Emma pivoted her business and marketing strategy. It meant she could thrive – growing her business despite gyms being closed for months on end. 🤔 SUBMIT YOUR QUESTIONS 🤔 Something on your mind? Use this form to ask a question I can answer on a future podcast episode. This episode was split into two parts. The first was all about Emma's journey so far. We talked about: Where Emma's clients find her Why Emma's glad she didn't offer free coaching at the start of lockdownSetting up her brand for in-person versus online trainingWhere Emma gets content ideas and niching into female-focused contentThe impact all this has had on Emma's business For part two, we did some mini mentoring about: How to find time for contentRepurposing Knowing when to outsource Sick of wasting time trying to think of what to post on Instagram? Feel like everything you try to write has been done to death? I've got you! Get months of ideas in your inbox for free. Sign up here. Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here.
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