Planning content that feels enjoyable to create and connects with your ideal audience? Yes, please! In this episode, I'm walking you through the process I use to plan out long-form and social content, including the questions you should be asking yourself for every single piece of content you publish. This is the process you can repeat each month, quarter, or for a set launch period. And don't forget to come tell me on Instagram if you use it to plan out some content! ✏️ Get a short and...

Understanding your dream client or customer is one of the best ways to make all the content you create stand out from the crowd. And if you’ve already created products or you’re offering services, then you probably have an idea of the sort of person who is attracted to your offers.  But in this episode, I want to help you clarify some elements of this that will, hopefully, really help you write content that builds a connection between those dream people and your brand. ✏️ Get a short and...

Can you have a profitable business if you quit social media? My guest today, Astrid Bracke, explains why it's possible and reflects on more than a year of marketing without any social media. We also discuss why she moved her email list to Substack and what she enjoys about creating community through her marketing. Make sure to follow Astrid's Substack and learn more at Astrid's Website ✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin....

There's something about social media that helps us relax a little. But blog posts and emails? It just starts feeling like you need to be a bit more 'professional'. Well, I don't think marketing needs to feel like that, so I'm sharing some simple techniques and tips to help you share more personality in your content. The goal? To help you feel like your blog posts and emails reflect your unique brand voice, values and personality. Hopefully, that makes it feel easier to create *and* helps...

In this episode, I'm sharing six small things that might help you if you're ever feeling a bit 'behind' in business or comparing your progress to other people. I wrote it as much for myself as you, but I really hope it helps. Before that, though, I'm sharing a pretty raw, kinda unplanned and probably rambly little chat about how I've felt since immersing myself in the online business world again. ✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from...

Hands up if you're sick of relying on social media for every sale. If your screen time is out of control and yet you feel like you're getting zero traction, then it's time to focus on building your evergreen marketing strategy. This week, I'm joined by Josephine Brooks to talk through how we can set up a marketing funnel to help us unchain ourselves from the social media marketing beast. This is part two of my chat with Josephine. In part one, she shared the messy reality of burning out from...

Launching every few months was the main source of revenue for Josephine Brooks. Until each launch started to feel harder, and bouncing back took longer and longer. Then Josephine hit complete business burnout. In part one of our chat, Josephine shares the messy reality of rebuilding her business and explains why she's said goodbye to the launch cycle in favour of evergreen marketing. In part two, we'll be diving into how to build your own evergreen marketing strategy. Make sure to follow...

Figuring out a price for your services sometimes feels like picking a number at random and hoping it works out. In fact, it fills me with fear – and I'm willing to be I'm not the only one. That's why I invited freelance mentor Susie Jackson to join me and explain how we can make service pricing a little less scary. Make sure to follow Susie @the.organizedfreelancer on Instagram. Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an...

Christmas is the biggest sales opportunity for product-based businesses, but that often means it can also feel like a stressful whirlwind. We want to avoid that and still make it a profitable season for your small business. In this episode, artist and small business owner Lucy Carter joins me to reveal how her Christmas preparation has evolved, what's worked (and what hasn't), plus super useful tips for IRL market stalls. Make sure to follow Lucy @leaflanestudio on Instagram In this episode,...

Welcome to a new season of Content Etc. In this episode, I'm explaining where I've been and the work I've been doing as a journalist outside Word By Word Storytelling. I'll also share the ways we can work together to improve your website content and copy for the rest of 2023. Links to things mentioned in this episode: A month of creative content prompts for small business marketingThe DIY website copy prep kit for small business ownersCreative SEO copywriting and content marketing...

This year has been an exercise in patience and learning to work better with limited energy. Working with Jo Hooper from Get Wildly Free has been a huge part of this shift in my business. Jo is all about changing the world of work and helping people find freedom in their work – whatever that looks like for them. Today, we're starting with a discussion about accommodating our energy and understanding how our capacity can influence our business strategy. This is something Jo expands on in her...

What if a sales page didn't have to feel like writing a dissertation? What if it didn't make you feel icky and weird? Copywriter Natalia Toborek from Storylign joins me to de-mystify the sales page. Plus, she'll explain how you can write one ethically and still make sales. This episode was originally recorded in late 2020, before a workshop on sales pages Natalia hosted. I found the workshop to be one of the most valuable things I've ever bought for my business, so I knew I had to update and...

🎄 CHRISTMAS CONTENT SORTED🎄 Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts. Blogging consistently is one of the best ways to keep growing your website traffic and increase your visibility online. But what should your SEO-friendly post include? We're scrolling through an SEO post in this episode and going through all the elements you need to tick the Google boxes. Plus, I'll share some tips for...

🎄 CHRISTMAS CONTENT SORTED🎄 Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts. Blogging is a vital part of growing your visibility and website traffic through search. Plus, it's going to give you so much content to repurpose. But where do you start? This episode will give you the inspiration and ideas for dozens of posts to kickstart your brand-spanking new business blog and get that traffic flowing....

Christmas has come early at Content Etc because I want you to absolutely smash your festive season/Q4 sales targets this year. This episode is a quickie because you'll find all the prompts discussed (and more) when you download the ebook below... 🎄 CHRISTMAS CONTENT SORTED🎄 Prompts for product and service-based businesses to sleigh your festive sales on social media and in your emails. Unwrap your free prompts. Sales mindset: how to improve your confidence and feel good selling - Content...

"I've been neglecting my website SEO for a long time, any tips on where to get started? What to focus on first and what to proceed with after that?" Thank you for asking this question Lisa! This is the second in the SEO mini-series to de-mystify the process of growing your website traffic through Google. 🤔 SUBMIT YOUR QUESTIONS 🤔 Something on your mind? Use this form to ask a question I can answer on a future podcast episode. In this episode, I'm talking about: The most important things to...

You don't need to be a tech whiz or pay big bucks to sort out your SEO and rank on Google. In this mini-series, we'll dive into the simple ways you can sort your website SEO and keep growing traffic. ✨ REFRESH YOUR CONTENT ✨ Are you feeling lost and uninspired when you try to post anything? Do you feel like everything you think of has been done SO many times before? I have just the thing to help you re-ignite the spark! The free 5-day Refresh Your Content email series will give you the...

Stuck on the hamster wheel of content creation? Feeling icky about what you 'should' be doing to sell? Over the constant hustle? Alex Okell was too after severe burnout forced her to re-evaluate how she approached everything in business. Alex created a Slow Business Framework and now works with wellbeing professionals to help them set up their work in a way that prioritises their mental and physical health. I'm a big fan of this approach to business, which is why I wanted to record a case...

Graphic design is an essential part of building a recognisable brand and sharing your business story in visual form. This week, brand designer Sarah Robertson from These Are The Days joins me to talk through the most important elements of visual branding and offers insight into how you can DIY these if you're not quite ready to invest in a custom branding package. I have Sarah to thank for my re-branding (and the gorgeous artwork for this podcast) so I'm delighted to learn more about her...

"What's the best way to plan your content - how far in advance? The reason I ask is I tend to map out a content plan in advance for the month ahead, but then week to week when I get to it sometimes I've changed my mind, or I'm in a different headspace and feel I'm constantly changing my mind, rather than sticking to the plan!" 🤔 SUBMIT YOUR QUESTIONS 🤔 Something on your mind? Use this form to ask a question I can answer on a future podcast episode. Jen submitted this question, which was...

If I scrolled through your Instagram feed, looked at your website or glanced at your podcast episode titles would I know what you do? Content pillars are the secret to organised, purposeful and successful content. Everything you create to market your business should fit into your content pillars: blog posts, podcasts, Instagram posts, emails. In this episode, learn how to find yours. 🤔 SUBMIT YOUR QUESTIONS 🤔 Something on your mind? Use this form to ask a question I can answer on a future...

You feel uncomfortable asking for the sale, so you don't really do it. And then you don't make sales. So you still feel uncomfortable and you avoid it even more. Sound familiar? If you're nodding along, then you need to listen to this episode. Retail and marketing coach Joanne Griffin joins me to talk all things sales. Joanne has worked with retain businesses for 15 years and shares so much advice in this chat – including some tips on prepping for Christmas and a brilliant pep talk to help us...

At some point in your business, it might feel like no one is buying anything you're selling. In all honesty, I've felt like this throughout the year. It's not the time to give up, and it's certainly not the time to stop marketing. But, there are some things you can try and tweak that will help set a good foundation for building sales in the future. 🤔 SUBMIT YOUR QUESTIONS 🤔 Something on your mind? Use this form to ask a question I can answer on a future podcast episode. In this episode, I'm...

Investing in a custom website build is a HUGE step, one not many of us can take right at the start of our businesses. But Dominique Marshall joins me to explain how to add a little strategic zest to your DIY website template – because, yes, using a template is a great way to get started! Although she specialises in Squarespace, the tips she's sharing in this episode apply to everything from Wordpress to Wix as well. Make sure you check out Dominique's beautiful (and functional, of course)...