Hands up if you're sick of relying on social media for every sale. If your screen time is out of control and yet you feel like you're getting zero traction, then it's time to focus on building your evergreen marketing strategy. This week, I'm joined by Josephine Brooks to talk through how we can set up a marketing funnel to help us unchain ourselves from the social media marketing beast. This is part two of my chat with Josephine. In part one, she shared the messy reality of burning out from the launch cycle and rebuilding her business to encourage more freedom. Scroll back in your podcast feed or click here to listen. Make sure to follow @josephinepbrooks on Instagram. ✏️ Get a short and simple copywriting tip in your inbox every Thursday when you join Notes from the Margin. Plus, you'll get chatty story-led emails sharing lessons from behind the scenes of marketing a small business. Sign up here. In this episode, we're talking about: The main components of an evergreen marketing strategy (discovery, nurture, inviting the sale)Where to start with your evergreen marketingThe difference between a marketing and a sales funnelA breakdown of how Josephine's marketing funnel guides people to work with herThree reasons to start evergreen marketing this yearReplacing launch cycles with evergreen approaches – does it mean you're selling all the time? Want to get me on your marketing team? There are a few ways we can work together to round out 2023. Power Hours: for tailored marketing advice and supportThe Copy Edit: for a thorough audit of your DIY copy, with re-writes you can add to your website straight away. Take a look inside an edit to see what's included.Custom copywriting: for fresh website wordsMonthly content: for consistent, story-led blogs and emails Links to things mentioned in this episode: How to write blog posts FAST & create a blogging habit You Can Stick To | Josephine Brooks Building An Ethical Sales Funnel | Josephine Brooks Marketing Without Social Media (Or Just Less Reliance On Instagram)! | Josephine Brooks Sign up for my Notes from the Margins with weekly copy tips & marketing storiesSign up for Josephine's emails