In this episode, I'm re-sharing an interview and mini mentoring session I recorded with Emma from Weights & Wine late last year. I wanted to re-visit this chat because I'm sure you'll find it helpful and inspirational. Faced with HUGE changes during early lockdowns, Emma pivoted her business and marketing strategy. It meant she could thrive – growing her business despite gyms being closed for months on end. 🤔 SUBMIT YOUR QUESTIONS 🤔 Something on your mind? Use this form to ask a question...

This week, I'm joined by email marketing expert Kelly Cookson from Cheer Up Marketing. We originally recorded this interview in late 2021, but life got in the way, and I didn't release it. Thankfully, unlike social media, email marketing basics are pretty evergreen, and I knew this chat would still be SO helpful. In this episode, we're talking about: Why email is such a powerful marketing platform for every business (as long as you're prepared to do the nurturing first!)The first steps to...

In this episode, I'm talking about: My journey with podcasting and how I got started 5 years ago, plus some of the lessons I've learned Am I too late to start a podcast? (not at all!)3 ways to use podcasting. in your marketingThings to consider before you start podcasting for your business 🤔 SUBMIT YOUR QUESTIONS 🤔 Something on your mind? Use this form to ask a question I can answer on a future podcast episode. Links to things mentioned in this episode: The Co-Working Club podcast - A...

Got a sticky marketing issue? Need some content ideas for a launch or your brand building? Pick my brains for an hour in a 1:1 blend of feedback, mentoring and strategy. By the end of our session, you’ll have more clarity and a practical plan of action to keep you motivated. Book your spot here. In this episode, I'm talking about: Is blogging dead? (No, but it's changed)3 key ways blogging helps grow your brand Things to consider before you commit to blogging for your business 🤔 SUBMIT YOUR...

Something on your mind? https://docs.google.com/forms/d/e/1FAIpQLSetXbzJnREAI5_cjjNsm-ZLZnWNV86hwkeXMDBQpJmg-bzYhA/viewform?usp=sf_link (Use this form to submit a question) I can answer on a future podcast episode. There's no such thing as a silly question! In this episode, I'm talking about: What content marketing is (and isn't) Why I believe content marketing is the best investment you can make in your small business Why you can start at any time in your business journey (and how you can...

Things have changed a little around here and Content Etc is getting a refresh in more than just cover art! In this episode, I'm chatting about: Why I changed my business name (and a little bit about Word By Word) My new multi-hyphen work life as a journalist and business owner Why I've removed previous episodes and what to expect moving forward Links and resources in this episode: Thank you to Sarah at https://thesearethedays.co/ (These Are The Days) for my brilliant re-brand Have a squiz...

Experiencing creatives slumps is a natural part of being a creative person. In this episode, I'll share tips for showing up and still feeling good about what you're posting. Plus, I'll share the things that have helped me overcome creative slumps in the past. Sign up for the Content Etc Pep Talks to keep getting regular content marketing tips while I'm taking a break from releasing new episodes.

Online educator and ultimate Instagram fangirl Vix Meldrew joins me to talk through Instagram's evolution from photo-sharing, filter-heavy app to multimedia platform. Vix explains how she changed her toxic relationship with the app and how we can do the same. She explains the concept of magnetic content and shares tips for using it to grow your brand on Instagram (without overthinking it). Follow Vix on Instagram @Growwithvix and check out Grow and Glow @growglow.co. Follow me...

Improving your content and social media marketing doesn't have to be a massive project. There are so many small things you can do to create better online content. In this episode, I'm giving you 7 really simple things you can do that will add up to make a huge difference to your marketing. Follow me on Instagram @unfinishedbookshelf. Find episode notes here.

Unpopular opinion time: content calendars aren't really that important. And they absolutely won't solve your deep marketing and content problems. In this episode, I explain why I believe content calendars can end up being useless and what you should do instead of searching for the perfect planning solution. Read the episode notes here and follow me on Instagram @unfinishedbookshelf.

This week I'm shaking the podcast up a little with a small business case study. Personal trainer Emma Cooke from Weights and Wine joins me to share how niching down with her online content has attracted dream clients and helped grow her business despite the pandemic shutting gyms for months. We talk about how scary it is to go niche, how Emma uses her clients for content ideas and the benefits she's seeing in her business long-term. In the second half of this episode, I give Emma some tips...

The to-do list for small business owners is neverending, but creating a blog or podcast is key to sustainable content marketing. In this post, I'll explain the benefits of both blogging and podcasting so you can choose where to focus your energy with a hero platform. Want more motivation and content mentoring advice? Sign up for my emails here.

What is content marketing and should you care about it when you're juggling so much in your small business? In this episode, find out why content marketing is one of the best ways to build your brand for free plus some tips to make your own simple content strategy. Sign up for my Midweek Pep Talks here!

How do you effectively communicate your offers and turn casual readers into captivated customers without feeling like a slimy second-hand car salesman? In this episode, I'm joined by copywriter Natalia Toborek to explore the art of writing a sales page that gets results (without the ick). Natalia explains the difference between copy and content, the elements of a great sales page, why we need to re-think our view of sales page formulas, and some tips for getting started. Read a summary of our...

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Find out more about the Small Business Podcast Academy here.

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Day 4 is about the importance of defining your listeners and your overall podcast value. Find out more about the Small Business Podcast Academy here.

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Day 3 is about how you can make a podcast work within your schedule (not the other way around). Find out more about the Small Business Podcast Academy here.

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Day 2 is all about why setting a goal for your podcast is the first step you should take to avoid frustration and overwhelm. Find out more about the Small Business Podcast Academy here.

The Purposeful Podcast Plan Challenge is all about coming up with a podcast concept that is wholly aligned with your values and serves a purpose in moving you towards your overall business goals. Day 1 is all about the questions you need to answer to make sure a podcast is right for you. Find out more about the Small Business Podcast Academy here.

Starting a podcast is a big process and it's easy to feel overwhelmed by everything involved. In this episode, I'm breaking down how you can approach launching a podcast for your small business. It's a very brief explainer of what's involved, but you can read a recap here.

Digital marketing expert Holly Harris from Nulla Content joins me in the second of a two-part series focused on Instagram marketing specifically for product-based businesses. In this episode, we talk about the day-to-day management of your business Instagram account. Holly shares valuable tips for how you can show up (with purpose) without wasting hours scrolling on Instagram. Make sure you listen to Part 1, which focused on the strategy behind Instagram marketing and posting with purpose...

Are you frustrated by a lack of motivation and direction when it comes to marketing your products on Instagram? Do you feel like you're just getting nowhere with any of your posts? This episode is for you! Digital marketing expert Carmela Elizabeth joins me to explore how product-based businesses can grow a community and increase sales using Instagram. In this episode, we're looking at the strategy behind Instagram marketing and posting with purpose including content pillars and the...

Interviews are a popular podcast format for a reason: they're engaging to listen to and help you reach new listeners. But they can be a daunting prospect if you have no interviewing experience. As a journalist, I've conducted thousands of interviews so in this episode I'll be sharing some tips and tricks to help you get started with podcast interviews including how to make them a fun and engaging process for you, your guests, and your listeners. Show notes:...

Life and career coach Alicia Kaye joins me to discuss how mindset impacts our creativity. Alicia explains what limiting beliefs are and then we dive into 4 common limiting beliefs experienced by writers and creative business owners. We explore ways to overcome these limiting beliefs by combining our different coaching and mentoring styles. We've also created a list of journal prompts you can use to tap into your creativity. If you're not already on our mailing lists, you can find out more...

Digital marketing consultant Lorna Scully joins me again to explain how she cultivated a daily reading habit and how that has transformed her business. In this bumper end-of-year episode, Lorna explains that she didn't enjoy high school English and was told repeatedly that she wasn't good at writing. In 2020, she started reading at least 10 pages a day and has read over 50 books this year. In this chat, we discuss how this simple shift has transformed her writing and business mindset. Follow...