How do you effectively communicate your offers and turn casual readers into captivated customers without feeling like a slimy second-hand car salesman? In this episode, I'm joined by copywriter Natalia Toborek to explore the art of writing a sales page that gets results (without the ick). Natalia explains the difference between copy and content, the elements of a great sales page, why we need to re-think our view of sales page formulas, and some tips for getting started. Read a summary of our chat (and find out how to join Natalia's upcoming Sales Page Story workshop) here.