This week I'm shaking the podcast up a little with a small business case study. Personal trainer Emma Cooke from Weights and Wine joins me to share how niching down with her online content has attracted dream clients and helped grow her business despite the pandemic shutting gyms for months. We talk about how scary it is to go niche, how Emma uses her clients for content ideas and the benefits she's seeing in her business long-term. In the second half of this episode, I give Emma some tips for her biggest content struggles around finding time to create and how to make the most of the content she posts. You can follow Emma on Instagram @weights_wine and me @unfinishedbookshelf. Please tag us in your stories and let us know what the most helpful parts of this episode were!