Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per...
I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his content creation business into millions.
In the interview, Brian discusses:
- his start in blogging.
- the focus on email newsletters and email lists.
So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run. H/T to comedian Michael Jr. for the insight.
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A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc.
Includes the origin story, audience-building techniques, revenue strategies and strategic planning.
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