Welcome to Content Is Profit! Today we bring you our incredible friend and studio customer Lou Palumbo. Lou is a former police officer. He is a Global Personal Security Specialist and owns his own security firm, serving elite clients. These include past and present heads of state, politicians, and foreign dignitaries. When he comes to record we know that he is going all out on his messaging. Every time we listen to what he has to say, I think more entrepreneurs need to learn from this man. This is why we brought him on... To talk about his view on leadership, business ownership, controlling your own messaging and the modern state of media in this country. This conversation was very entertaining, and although very different from other episodes, it packs a punch with lessons in values, messaging, business ownership and more. I could get used to more of Lou! Enjoy! Timestamped Overview: 02:06 Monetize tech and AI, ignore cultural impact. 05:05 Interview with outspoken business owner and immigrant. 09:48 Entrepreneurship, environment, dreams, challenges, and opportunities. 12:36 Peace of mind, generational impact, business advice. 16:37 Dreaming of a successful business and lifestyle. 18:48 Beginning conversation, pursuing dreams, embracing simplicity, quality life. 22:06 Fear-based messaging drives attention, but how to control it and promote unity? 24:44 First Amendment abused for spreading lies and misinformation. 29:59 Unknown numbers of people, guns, and border crossings. 33:32 Country needs a dramatic event for change. 34:56 Catastrophe could bring people back to virtue. 40:30 Lack of accountability, hush money controversy, judicial weaponization. 41:47 Topics intersect on future of country, youth. 44:33 Schwarzenegger, attend events in NY/DC. Connect with Lou: Facebook YouTube Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.