In today's episode of Content Is Profit, I'm diving into a major AHA moment! I had not one, but TWO eye-opening conversations that revealed the REAL reason many content creators hit a wall. Here’s a hint: - It's not about your message - It's not about your production quality - It's not even about your creative process Learn how to overcome distribution challenges, establish a baseline for your content, and turn feedback into actionable insights! Don't let your hard work go...

In the competitive landscape of content creation, this specific creation phase stands out as a critical element that can significantly amplify your reach and engagement. Over the last year we've developed a robust 6-lever process, with a particular emphasis on the fourth lever: distribution. The reason being... people completely forget about this specific stage. This episode is a behind the scenes of a conversation that we had with one of our partners. We start by distinguishing between...

Last Friday we attended a local event in our old college University of North Florida. The hosts asked us to dive into AI and how it can help content creators, and how it could change the game in the upcoming years. We met incredible entrepreneurs, employees and producers. We were surprised on all the feedback and what the closing keynote had to say about this. We also got to debut a brand new presentation with some tactics to improve your process! Here are some of the #GoldenBoulders! •...

Are you struggling to keep up with content production and distribution?We’ve got you! Today we are going to be sharing some practical strategies to elevate your content game and streamline your creation process. This will literally save you hundreds of dollars, if not thousands! Learn how to turn your long-form episodes into engaging vertical videos that captivate your audience and boost visibility across platforms. Some of the #GoldenBoulders are: • How to nail your message so you can...

Why are political candidates flocking to podcasts over traditional media? And what can business owners learn from it? Today we chat about the content game-changing landscape, political podcast tours, and what it means for YOUR business! Key #GoldenBoulders: - Why political candidates are ghosting traditional media - The power of long-form content and organic trust-building - Key insights on mastering distribution and capturing attention - Lessons YOU can apply to your own content...

If you’ve been scratching your head about how to make your content more engaging, stick around because today we’re cracking the code on making your long-form content pop in short clips. For many, short form content is their main way to discovery! Platforms have been investing heavy into this features and supporting creators with new ways to find their audience. Today we are learning how to: - Design content that captivates and drives action. - Set up an environment for consistent and...

What if we told you that you can transform your content game and learn how to make bank all while following your passion! Sounds too good to be true? Well… In today’s episode, we unlock this one for you. A few weeks ago we connected with the talented musician and content creator Den Lopez. Through a mutual coach we learned he was killing it with his Youtube channel achieving his lifelong dream of teaching people “HIS WAY” and helping thousands with his methods! We are so stoked to...

In a world where the next viral hit could be just a post away, it's tempting to cut corners. But here's the thing: there's a right way and a wrong way to catch the spotlight. On the latest episode of the Content Is Profit podcast, we delve into a hot topic: unethical content creation in marketing. We spotlight a video that went viral for all the wrong reasons. It promoted plagiarism to score quick wins on social media. It got us thinking – is this the legacy we want to leave in the digital...

Do you think your content strategy is making the most out of your time and resources? Prepare to have your mind blown as we break down the secret sauce behind successful content creation of the one and only Alex Hormozi! Don’t miss these #GoldenBoulders: - The surprising truth about overproduction vs. effective production – are you hitting the mark or missing it completely? - Why pre-production could be your ultimate time-saver and secret weapon for killer content - How to make your...

Can YouTube's new update revolutionize your content game? Today we dive headfirst into YouTube’s latest game-changing update allowing you to publish a different kind of content. New perks? Absolutely! But what does it mean for your content strategy and how can you leverage this to boost your reach and engagement? Here’s a sneak peek at what's in store: - Why the new YouTube update could boost your distribution & exposure starting today! - TikTok vs. YouTube: The battle for...

Ever wonder how some content creators skyrocket their growth and create a buzz around their brand? Here's the secret—smart growth partnerships! Today Content is Profit, we debrief a call I had with our partners from Hubspot. We talked about a few ways you can approach your platform growth, and how you can present a great opportunity to potential investors. First up, do your best to diversify your content. Instead of sticking to one format, why not multipurpose your core content...

Ever felt like you're shouting into the void, trying to get noticed? You're not alone. Today we go over a tactic that has been hiding in front of us, that you can use too. It's something as simple yet powerful as your podcast's thumbnail. Today we are peeling back the curtain on the art of crafting thumbnails that not just catch the eye but practically command your audience to listen. We're not talking hypotheticals here. The strategy behind the massive success of "Diary of a CEO" – a...

Today we tackle five crucial questions we keep encountering in our calls. These specifically came from me guesting on another show with an agency owner. Uncover the secrets of using partnerships to amplify your show, turning listeners into active leads, and leveraging social media clips for promotion. Discover how guest appearances on other shows can boost your lead generation, and get a bonus insight on internal marketing as a major cost-saving tool. Whether you're a content creator,...

Today we dive into the highly debated topic of copying content formats. Is it a shortcut to success or a recipe for failure? Discover the pros and cons of emulating popular content styles, like the Alex Hermozi-inspired videos, and whether they truly capture viewers' attention. Learn why finding a unique message and leveraging influential factors are vital for creating viral content. Today we answer these questions and more! - Are you making the mistake of using the wrong content...

Here is a framework we use with our clients to never run out of content ideas, know what to say, and learn how to say it.  Enjoy! Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by...

If you have a working offer and a reliable and predictable way of bringing new customers to your door, you might be thinking how you can add to your bottom line. Spend more on the current efforts? Viable option. But in this conversation we discuss not only how you can add a new way of generating revenue for your business, but also how you can use those same efforts to build authority, relevancy and trust in your market. Join us as we share some of the never-revealed stats from acquiring...

Getting a grip on local SEO doesn’t have to be a headache. In today’s episode we feature Corinne Fisher, a pro in online marketing and founder of Maps Madness and Purely Digital Marketing. She shares simple yet powerful strategies to make your local business shine online. Some #GoldenBoulders you don’t want to miss: - Debunk myths about blogging and content creation - The truth about using podcast aggregators for those juicy backlinks - Strategies for securing top spots in Google’s...

In today’s episode we team up with the brilliant Courtney Elmer, Founder & CEO of PodLaunch, to spill the beans on how to transform your podcast into a revenue-generating machine! After helping over 70+ business owners learn to launch a Top 100 podcast, she’s a treasure full of #GoldenBoulders you don’t want to miss: - The million $ question: how do we move people into buying your stuff. - Discover the key metrics for podcast success and how to properly use them for consistent growth...

Are you a business owner eager to start your content creation journey but feel overwhelmed by where to begin? You're not alone! Transitioning from running a business to becoming a content creator can be a wild ride, but it’s totally worth it. In this episode you’ll find three amazing #GoldenBoulders to get you going: - Embracing the initial suck and turning it into success - Why passion isn't found, it's cultivated, and how YOU can do it - The secret sauce to warming up to the perfect...

If you're in the game of content creation, you've likely wrestled with the eternal debate: should you focus on quantity or quality to keep your audience engaged while driving profit? In today’s episode, we unravel the secrets behind the strategies of legends like Tim Ferris, Seth Godin, David Perell and Howard Stern. A few of the #GoldenBoulders you don’t want to miss: - Why you should constantly question and refine your content - Witness a heated debate on volume vs. quality in content...

Ever felt overwhelmed with the sheer amount of content ideas floating in your head? Well, you’re not alone! In this episode, we had the pleasure of hosting Joe Casabona, an expert in podcasting and a seasoned content creator. We explore various tools and methods to streamline content creation, ensuring you stay on top of your game whether you're a seasoned podcaster or just starting out. Here are some of the takeaways you don’t want to miss: - The critical importance of capturing ideas...

Last week, we had a blast hosting a podcasting class from the University of North Florida at our Content Is Profit studio. It was awesome to dive into different levels of podcasting experience, from newbies to those with 50 episodes under their belts. No matter where you’re at in your podcasting journey, this episode’s got some golden nuggets to level up your game! Here’s what you don’t want to miss: - We bust the myth that you need pricey gear to launch a killer show. - We share how to turn...

Ever wondered how a breakfast joint like Waffle House rakes in $1.4 BILLION with minimal advertising? Wondering how this can supercharge your content creation strategy? Here’s today #GoldenBoulders: - Discover how Waffle House strategically places their locations for maximum traffic and what this means for your content. - Dive into John Brosio’s high-traffic strategy and learn how to adapt it to create content that draws in your audience like moths to a flame. - Find out how Tim Ferris’s...

Ready to unlock the secrets to building not just a fit body, but a fit business? In this episode, we dive deep with Patrick Ryan II, a fitness entrepreneur who reveals how he's turned anger and adversity into fuel for success. Today’s #GoldenBoulders are: - Balancing integrity with the demands of marketing in today’s world. - Using mindful practices to overcome challenges and fuel creativity. - The surprising way a simple five-minute routine can change everything. Next up, let’s talk...