Ever had a shower epiphany? So did Fonzi, and trust me, today’s episode might just revolutionize your content strategy. Today we evolve our framework A.R.T to A.R.R.T principle. These 4 pillars are essential, and that can help you build a valuable connection with your audience while drive your content strategy forward. Here are some of the #GoldenBoulders from today: - Why consistency is often ignored and why it should be your main focus. - The A.R.R.T principle - Essential skills for...

Ever felt like your content is at the mercy of social media algorithms? What would happen to you and your business if your account gets shutdown? In today’s episode, you’ll learn… - Why building an email list and owning your traffic are crucial strategies - The risks associated with depending on platforms like Instagram and TikTok - And practical steps to start safeguarding your business's future. Stay ahead of the game—own your audience, control your message, and protect your...

Curious about the strategies that turned a $6,000 investment into over $11 million in revenue? We've got you covered! In this episode, we journey through Anmol Singh’s inspiring transition from attending a free webinar to building a multi-million dollar business. You’ll learn: -How Anmol transitioned from working for others to building his own empire - The importance of knowing your audience - Why it's not just about going viral but converting those views into impact and income Tune in...

Want to turn your business into force of nature? Has your marketing strategy been feeling off? Are you ready to differentiate with emotional appeal and authenticity? Today we are joined by none other than JCRON, seasoned entrepreneur and strategist who has seen monumental success with Kajabi, a leading platform in the digital business space. We freaking LOVED this conversation. He is genuinely trying to help. He is sharing all his secrets and lessons from growing Kajabi 2,153% to a...

Can AI truly completely transform your content creation game? In today’s episode, we dive deep with the incredible Mark Savant, who traded his insurance job for a thriving content career, all thanks to the magic of AI! We cover: - How AI cuts down on unnecessary thinking and enhances efficiency. - The importance of paying attention to details in AI integration. - Strategies to skyrocket your productivity, streamline hiring, and refine your social media strategy. - The secrets to standing...

What do fishing, catching an 8-foot sawfish, and innovative content strategies have in common? You'll have to listen to today's episode and find out :) Here's a couple of things we talked about today (we promise, every single one of them will make you money) Content commoditization: Learn why content gets lost and how to make it stand out. Valuable insights: Discover why some creators are seen as disposable and how to become essential. Creativity in storytelling: Find out how unique...

Today we bring you a really special show. This is a rare behind the scenes of a footage we took after a best seller book launch and million dollar event! We had an amazing chat with Amanda Holmes, CEO of Chet Holmes International, and Troy Aberle, their success strategist. Amanda shared her number 1 tip for business owners and entrepreneurs: The fastest way to double sales! Troy added his own spin and shared a strategy that has helped him close 6 & 7 figure deals. We also share the...

Are you struggling to keep your podcast listeners engaged? Recently, a friend sent us the first episode of her podcast asking for some feedback, and we took a deep dive into it. Get ready to learn 5 proven ways to enhance your podcast's structure and retention! - What did one agency miss when producing a one-hour-and-a-half episode? - Why is your teaser trailer not hooking listeners the way it should? - Is your intro too long? Here's what you need to know. - How can simple tweaks in audio...

If you've ever wondered why some pieces of content stick with you while others fade away, this episode is for you We promise you'll walk away with actionable insights that can transform your approach to content creation. In this fast and furious episode, we cover: - The difference between reach and resonance. - Our personal journey from content burnout to impactful storytelling. - Actionable tips to create high-impact original work that truly resonates. - Why volume isn't always the...

Are you ready to be viral? In today’s episode we're pulling back the curtain on "The Hawk Tuah Effect", a video that has taken the internet by storm! You know the Video… and if you don’t… where ave you been my friend?? Today we are diving into how a single viral moment can thrust someone into the spotlight, and the intricacies of handling sudden fame (including a $30,000 birthday party appearance!) Discovering the thin line between benefiting from virality and managing its potential...

If you’ve been scratching your head about how to make your content more engaging, stick around because today we’re cracking the code on making your long-form content pop in short clips. For many, short form content is their main way to discovery! Platforms have been investing heavy into this features and supporting creators with new ways to find their audience. Today we are learning how to: - Design content that captivates and drives action. - Set up an environment for consistent and...

Ready to level up your content game and get more of your precious time back? Wondering how to boost your ROI from content creation? This episode of Content Is Profit covers game-changing strategies to optimize your content production process! In this episode of Content Is Profit, we dive into: - Effective time management for content creators - Maximizing your ROI with the right tools - The game-changing new feature from Capsho - Why your message matters more than perfect...

Have you ever been bored on Instagram swiping your life away? Of course you have! Dang it dopamine! Well, I discovered Todd through one of those swiping sessions. His content wasn’t only extremely educational, it was UNIQUE. The voice inside my mind said, “Could this be real? Is he one of the legendary marketers the direct response marketing prophecy talks about? After doing some digging...after binge-watching all of his content...reading his book...and after being retargeted like...

Last week I was surfing Youtube (as we all do) and came across one of Jon Youshaei's videos. Jon is a fellow Hubspot creator, and is doing incredible things with his channel, so I thought, this is worth a watch... and let me tell you... AMAZING! Where was this video 500 episodes ago? haha! He delivers a step by step process on how to edit Youtube videos to make the most of it. In this episode, we go over each one of them and also discuss what the scenarios would be for short form...

Last week I was surfing Youtube (as we all do) and came across one of Jon Youshaei's videos. Jon is a fellow Hubspot creator, and is doing incredible things with his channel, so I thought, this is worth a watch... and let me tell you... AMAZING! Where was this video 500 episodes ago? haha! He delivers a step by step process on how to edit Youtube videos to make the most of it. In this episode, we go over each one of them and also discuss what the scenarios would be for short form...

Hey Fam! Today we bring you the one and only Joe Pulizzi. Media MVP, Publisher, Podcaster, and Business Owner. Earlier this year we got an invitation to go speak at his event CEX: Content Entrepreneur Expo, and after geeking out over HIS presentation we knew we needed to bring him to the show. From how he built his media company, selling it for $20 Million, to what are the key indicators his team uses to identify and create PROFITABLE content, this conversation is packed with what you...

Welcome to Content Is Profit! Today we bring you our incredible friend and studio customer Lou Palumbo. Lou is a former police officer. He is a Global Personal Security Specialist and owns his own security firm, serving elite clients. These include past and present heads of state, politicians, and foreign dignitaries. When he comes to record we know that he is going all out on his messaging. Every time we listen to what he has to say, I think more entrepreneurs need to learn from this...

In the competitive landscape of content creation, this specific creation phase stands out as a critical element that can significantly amplify your reach and engagement. Over the last year we've developed a robust 6-lever process, with a particular emphasis on the fourth lever: distribution. The reason being... people completely forget about this specific stage. This episode is a behind the scenes of a conversation that we had with one of our partners. We start by distinguishing between...

You know that feeling all too well—the creative well has run dry, and the spark that once ignited your passion for creating content has fizzled out. But what if we told you there's a way to reignite that fire and rediscover the joy of crafting remarkable content? In today's episode we pull back the curtain on some of our struggles with creator burnout. We debrief a conversation we had with our friends at the Hubspot Podcast Network and pull the curtain on some of the solutions we talked...

"What are the biggest mistakes in content creation in 2024?" This was the question our dear friend Ina Coveney asked us while being interviewed for her show. What it was meant to be "one more question", turned out to be another 30 minutes of chatting and a new CIP episode! So what about those mistakes? Creating stellar content isn't just about clever hooks or high-quality production—it's about understanding a few key elements. That's what this episode is all about! We can start with the...

Are you struggling to stay consistent with your content creation? No worries! We got you! Today we go over how to achieve consistency by following a few strategic steps. First, forget about finding the "perfect format" or "secret sauce." Every content creator has a unique journey. Focus on what you enjoy creating—whether it's blogs, podcasts, or YouTube videos. Start small and commit to a consistent schedule, whether that's once a week or more frequently. Next, analyze your resources....

Ever wondered how to truly connect with your audience and make your content stand out? Even with a very small audience... We are stoked to chat with our friend Ina Coveney, a master of authentic relationships and a Lord of the Rings level wizard in leveraging authority through content creation. She flew all the way from Boston to record a few in person interviews and we had the honor to do back to back conversations 🙏 Ina shared her unique approach to building genuine connections. It’s...

Today we are going to change the script! This chat with Deirdre Tshien, founder and CEO of Capsho, was for their new Youtube show. We go over the "secrets" of creating content that captivates and sticks with your audience. Some people call it "Viral" content... She came to us a few days ago and asked us to break it down for her community. Fun challenge since we live a breathe content 😅 We go over several trends happening right now in 2024, but more importantly, we cover how to actually make...

Are you ready to unlock your child's full potential and set them on the path to lifelong success? Let me introduce you to Jeff Mansen and his son Nate, the dynamic duo behind "The Prodigy Kid" & “The Ultimate Lemonade Stand” method. Their approach is revolutionizing how we think about education and entrepreneurship for kids. Jeff, the mastermind behind "The Prodigy Kid" book & the Ultimate Lemonade Stand" program, believes in the power of experiential learning. By immersing his...

Today we have the pleasure to host Tom Rossi, co-founder of Buzzsrprout, and Alex Sanfilippo, founder of Podmatch, and chat about something people in our industry do not talk about. The hidden value of long form content creation. These chat was so fun, and full of incredible insights from two of the BEST in the industry. Together they pack decades of content, long form and podcasting experience. They have seen thousands of creators and business owners succeed and also fail in the...