Want to turn your business into force of nature? Has your marketing strategy been feeling off? Are you ready to differentiate with emotional appeal and authenticity? Today we are joined by none other than JCRON, seasoned entrepreneur and strategist who has seen monumental success with Kajabi, a leading platform in the digital business space. We freaking LOVED this conversation. He is genuinely trying to help. He is sharing all his secrets and lessons from growing Kajabi 2,153% to a $2,000,000,000 valuation in just 5 years. Here are some of the #GoldenBoulders from today! -The emotional triggers that drive every buying decision -How to co-create the perfect product with your customers -The delicate balance of marketing vs. product improvement -Why authentic customer stories outperform high-production ads -The power of product quality and customer experience over flashy marketing Such an epic conversation! Enjoy! Timestamped Overview: 01:00 Paid media evolved into customer storytelling success. 07:05 Authenticity is key in modern content creation. 09:26 Amplifiers of success: product, marketing, sales, people. 12:33 Exciting story inspires entrepreneurial journey with Kajabi. 16:24 Recognize and address deficiencies; seek transformative solutions. 19:33 Deliver on promises, focus on helping customers. 20:36 Emphasizing success and support for entrepreneurs. 26:26 Emphasizing resonance in content, organization, and introspection. 30:14 Balancing resources and marketing for business growth. 31:46 Choose a product the market actually wants. 34:57 Different approach to personal branding and communication. 39:47 Blessed with mentors, access to quality people. 40:43 Few inflection points determine quality of success. Connect with Jonathan: LinkedIn Twitter Website Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.