Are you ready to be viral? In today’s episode we're pulling back the curtain on "The Hawk Tuah Effect", a video that has taken the internet by storm! You know the Video… and if you don’t… where ave you been my friend?? Today we are diving into how a single viral moment can thrust someone into the spotlight, and the intricacies of handling sudden fame (including a $30,000 birthday party appearance!) Discovering the thin line between benefiting from virality and managing its potential pitfalls. We also discuss the responsibilities that come with having a massive platform and how modern media can manipulate information… and how it can affect any business. Plus, we unravel lessons from the viral case of Haliey Welch and discuss if businesses really need virality to succeed! Have you ever experienced a viral moment? How did it impact your business or personal life? Timestamped Overview: 01:20 Clarifying comments on viral attention, handling strategy. 05:11 Curiosity about internet personality's impact and values. 09:08 The impact of viral content on priorities. 12:35 Helping small businesses create incredible impact with content. 16:24 Maintaining values in the face of demand. 17:48 Chasing virality for fame isn't the way. 22:49 Committing to a bold business strategy despite criticism. 23:53 Be true to yourself and your values. 26:42 Casual farewell to group, leaving conversation. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.