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Research Rockstar LLC
Conversations for Research Rockstars
Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.
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Ratings & Reviews
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4.6 stars from 14 ratings
Useful for MR people!
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“Great podcast for people who are in the MR industry! I love Katherine!”
リリアーモカ via Apple Podcasts ·
Japan ·
10/08/20
Great Conversation
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“I really enjoy this podcast; I’m new to the space and the content is relevant and the episodes are interesting. Thank you for continuing to produce this podcast!”
JDtrains via Apple Podcasts ·
Canada ·
02/18/19
“Excellent, timely information, explained in a clear and concise way. Great information on everything from methodology, to creating memorable presentations to career choices in the industry. I’ve been in market research for 20 years and I always pick up valuable information from this podcast,...”Read full review »
sporty dancer via Apple Podcasts ·
United States of America ·
06/15/18
Recent Episodes
In this episode, we explore the Jobs to be Done (JTBD) framework, a model embraced by many companies, including leading CPG brands, financial services, tech companies, and more. Your host, Kathryn Korostoff, gives you a brief overview of what JTBD is and how market researchers can use it to move...
Published 03/26/24
Published 03/26/24
Join host Kathryn Korostoff and special guest Dan Braker, President of Breakthrough Research, for a deep dive into the power of authenticity in shaping consumer decisions and brand loyalty. This episode explores the critical role authenticity plays in building lasting connections between brands...
Published 02/23/24
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